What's New in Social Media Marketing Right Now? October 2024

TL;DR

Meta and TikTok introduce new features; X updates block settings.

Transcript

Hello, hello, and welcome back to the show. Let's hop into what's new on social media this month. First up, we're going to start with Instagram. Instagram has updated their settings for teens. In fact, they are kind of forcing their settings on teens. They've recently announced its most dramatic effort yet to protect young users from dangers on its... Read More

Key Insights

• Instagram is implementing new safety settings for teen accounts, automatically setting them to private and restricting messaging to known contacts to protect young users.
• Instagram has introduced a signature sound for videos, similar to TikTok's branding strategy, to claim ownership over content created on its platform.
• Facebook has paid $2 billion to content creators this year, but still lags behind YouTube's $70 billion payout, highlighting ongoing challenges in creator monetization.
• Threads, Meta's social network, has extended its post-editing window to 15 minutes and acquired the threads.com domain, signaling efforts to enhance user experience.
• Threads is experiencing growth in app downloads, ranking second on iOS, while X (formerly Twitter) lags behind, indicating shifting user preferences.
• X has altered its block feature, allowing blocked accounts to view public posts, raising concerns about privacy and security among users.
• TikTok is rolling out a delete and re-edit feature for videos, allowing creators to make changes without starting from scratch, enhancing content flexibility.
• LinkedIn is removing its Top Voices badges to maintain high standards for thought leadership, amid concerns about data use for AI training.

Questions & Answers

Q: What are the new safety settings for teen accounts on Instagram?

Instagram has introduced new safety settings for teen accounts, automatically setting them to private and restricting messaging to only those contacts the teen is already connected with. This aims to protect young users from potential dangers and unwanted interactions on the platform.

Q: How is Facebook supporting content creators financially?

Facebook has paid $2 billion to content creators this year, as part of its efforts to support and retain creators on its platform. However, this amount is still significantly less than YouTube's $70 billion payout, highlighting the competitive landscape of creator monetization.

Q: What changes has Threads made to its platform recently?

Threads has extended its post-editing window to 15 minutes, allowing users more flexibility in making changes. Additionally, Threads has acquired the threads.com domain, although it is not yet redirecting users, indicating future plans for the platform's expansion.

Q: What is the significance of TikTok's new delete and re-edit feature?

TikTok's new delete and re-edit feature allows creators to make changes to their videos without starting from scratch, provided they are using TikTok's editor. This feature enhances content flexibility and usability for creators who need to make quick adjustments.

Q: How is LinkedIn's approach to top voices and AI data changing?

LinkedIn is removing its Top Voices badges to maintain high standards for thought leadership. Additionally, LinkedIn is using user data to train its AI systems, but users can opt out of this data sharing through their account settings.

Q: What are the new developments in X's platform features?

X has changed its block feature, allowing blocked accounts to still view public posts, though they cannot engage with them. Additionally, X is focusing on video content with the introduction of a new TV app, available in beta on select platforms.

Q: What are TikTok's new advertising features?

TikTok has introduced search ads, allowing advertisers to target high-intent audiences by using keyword targeting. This new ad format is designed to connect advertisers with users who are actively searching for relevant content on TikTok.

Q: How is YouTube addressing content violations in creator videos?

YouTube is testing a feature that allows creators to edit out rule-breaking elements in their videos. This feature aims to help creators address issues without having their entire video removed, thus maintaining their presence and growth on the platform.

Summary & Key Takeaways

• Instagram has introduced new safety measures for teen accounts, making them private by default and restricting messaging to known contacts, as part of its efforts to protect young users.

• Meta's Threads app has extended its editing window to 15 minutes and acquired the threads.com domain, while experiencing significant growth in app downloads.

• X has updated its block feature, allowing blocked accounts to view public posts, and launched a TV app, reflecting its focus on video content.