Best Way To Sell Anything - The 18 Rules Of Sales

TL;DR

The best way to sell is to build relationships, give clients value, care about the offering, and sell with genuine belief and purpose. Drawing on a 30-year career selling to every Fortune 500 company, the speaker explains that ethical, heart-led selling makes follow-up feel natural and distinguishes a business beyond profit. Read on for practical guidance from the first six of the 18 rules.

Transcript

there are 18 basic rules to sales and I'm going to show you what they are all you have to do is listen and learn a little life recently where people loved my insights into sales so I'm going to share my 18 basic rules for selling if you want to be a good salesperson or you're an organization who wants to up your game in sales which i think is a way... Read More

Key Insights

• 😨 Sales success relies on building relationships, giving value, and caring about what you sell.
• 🥰 Selling from the heart and believing in what you're selling leads to better sales outcomes.
• 💪 Purpose and authenticity are crucial in building a strong brand and driving sales.
• 🤩 Understanding client needs through discovery is key to effective selling.
• 🍉 Being authentic, polite, and persistent helps in establishing long-term sales relationships.
• 💋 Stick to your core values and avoid unethical sales tactics.
• 🥺 Make leads into friends and involve the whole team in the sales process.

Questions & Answers

Q: What is the best way to sell anything according to the 18 rules of sales?

Start by building a relationship and giving value instead of focusing only on what you can take. The speaker also recommends caring about the offering, selling from the heart, believing in it, and putting purpose over profit.

Q: Why should salespeople build relationships and give value?

The first rule is to build a relationship and give value to clients rather than simply take from them. This frames sales as a client-centered exchange instead of a one-sided transaction.

Q: Why is caring about what you sell important?

Caring about the product or service helps ensure that it has a strong moral and ethical foundation. The speaker says sales gets a bad reputation when people sell merely for the sake of making a sale.

Q: What does “look to give, don’t just take” mean in sales?

It means offering useful value rather than trying to extract as much as possible from every prospect. The speaker’s principle is to give five times and get one thing back, emphasizing that even free value can be valuable.

Q: What does it mean to sell from the heart rather than the brain?

Selling from the heart means leading with genuine conviction instead of treating sales as a structure for tricking or convincing people. The speaker says buyers can respond from the heart too, even when the offer is more expensive or spending feels difficult.

Q: How does believing in a product make selling easier?

Genuine belief makes it easier to stand behind the offer and connect it with something the client needs. It also makes follow-up feel natural because the salesperson wants the client to understand the potential benefit rather than giving up after two unanswered emails.

Q: What due diligence should a salesperson perform before selling?

A salesperson should dig deeply into the product or service and decide whether it is something they can truly support. The speaker warns that whatever a person sells may represent their name and image for the rest of their life.

Q: Why should a business prioritize purpose over profit?

A clear purpose defines how a business, product, or service sells and helps distinguish it in the market. The speaker’s own purpose is to help others find theirs, drawing on the difficulties he faced after leaving school and starting a business at age 15 without mentors, coaching, fundraising knowledge, or hiring experience.

Summary & Key Takeaways

• Building relationships and giving value to clients is crucial in sales.

• Caring about what you sell and having a strong moral code ensures ethical selling.

• Giving is as important as taking in sales, and it leads to greater success.