What to Charge as a Social Media Manager + Freelancing in THIS Economy?

TL;DR

Insights on freelancing, pricing, and social media management.

Transcript

Hello. Hello. What's up? And welcome back to the Freelance Friday podcast. You know the drill for these episodes. I asked over on my Instagram for some questions. I got a lot of questions about social media management, social media, marketing, entrepreneurship, life, all the things. So we're gonna hop into those. But first I wanna let you know that... Read More

Key Insights

• Social media managers should ideally charge no less than $1000 monthly, considering the workload and expertise required.
• Quitting a corporate job for freelancing can be daunting, but maintaining professionalism and giving ample notice can ease the transition.
• Social media is a sustainable career path with evolving platforms, not limited to younger generations.
• Building a team can enhance productivity; hiring for specific projects or roles like video editing can be beneficial.
• A degree isn't always necessary for a social media career; skills and experience often outweigh formal education.
• Transitioning from social media management can involve focusing on specific aspects like content creation or analytics.
• Freelancing can thrive during economic downturns as companies lean towards hiring contractors over full-time employees.
• Creative entrepreneurs should leverage social media for marketing, viewing it as a platform to share their art rather than a sales pitch.

Questions & Answers

Q: How much should a beginner charge for social media management?

A beginner should consider charging no less than $1000 per month for social media management services. This figure accounts for the typical workload and expertise involved. However, pricing can vary based on experience and the specific services offered. It's important to evaluate the market and client types to set a competitive rate.

Q: Was it challenging to quit a corporate job for freelancing?

Yes, quitting a corporate job for freelancing can be challenging. It's crucial to maintain professionalism, provide ample notice, and ensure a smooth transition. The process involves balancing the old job responsibilities with the new business setup, which can be stressful. However, with proper planning and communication, the transition can be successful.

Q: Is social media management a sustainable career path?

Social media management is indeed a sustainable career path. Despite evolving platforms and technologies, the demand for social media expertise continues to grow. It's not limited to younger individuals; experienced professionals can also succeed by adapting to changes and leveraging their knowledge to stay relevant in the industry.

Q: Do you work alone or have a team?

I have a team that assists with various tasks. While I enjoy editing my own YouTube videos, I hired a video editor for a specific project and plan to collaborate on future projects. Additionally, I have an assistant for managing emails and a partnerships manager, which helps streamline operations and increase productivity.

Q: Is a degree necessary for a social media career?

A degree is not always necessary for a career in social media. While some corporate positions may list a degree as a requirement, many employers prioritize skills and experience. In freelance or entrepreneurial settings, clients rarely inquire about educational background, focusing instead on the quality and results of the work provided.

Q: How can one pivot from social media management?

Pivoting from social media management involves identifying aspects of the job you enjoy, such as content creation or analytics. These can be developed into standalone services or roles. Exploring other marketing areas or industries can also provide new opportunities. It's important to follow your interests and be open to learning and growth.

Q: Is freelancing viable in a recession?

Freelancing can be viable during a recession as companies often prefer hiring contractors over full-time employees to reduce costs. Freelancers should adapt to market demands, offering services that align with current needs. Flexibility and willingness to diversify skills can help maintain a steady flow of work even in challenging economic times.

Q: What marketing advice do you have for creative entrepreneurs?

Creative entrepreneurs should actively use social media to market their work. It's essential to view social media as a platform to share art and connect with an audience rather than just a sales tool. Building a personal brand and engaging with potential customers can help artists showcase their work and increase visibility and sales.

Summary & Key Takeaways

• The podcast discusses the complexities of pricing social media management services, recommending a baseline of $1000 monthly, while acknowledging individual circumstances.

• Quitting a corporate job for freelancing requires careful planning and professionalism, ensuring a smooth transition and maintaining good relationships.

• Social media management remains a viable career, adaptable to changes and not restricted to younger individuals, with opportunities to specialize in different areas.