Advice for Kids Channels: Money, Views, and Challenges

TL;DR

Creating sustainable kids' content on YouTube is challenging due to low monetization rates and restrictions, but family vloggers and content creators with a wide age group audience have potential opportunities.

Transcript

if you want to be a video Creator on YouTube and you're not like a family Vlog probably not going to make it on YouTube unless you're willing to lose lots and lots and lots of money one kind of topic that a lot of people in our community feel like there's mystery around and that is um creating kids content I think uh you know ever since Kaa and it ... Read More

Key Insights

• ❓ Moonbug, a company that bought popular kids channels, was sold for 2.7 billion to Cand Media.
• ✋ Educational-based kids' content often outperforms nursery rhymes due to higher demand.
• 👍 YouTube has restrictions on advertising to kids, but content reviewed and approved by YouTube can be monetized.
• 👾 Family vloggers have a better chance of success in the kids' content space on YouTube.
• 😀 YouTube Kids app features content popular with kids, even if it is not explicitly made for them.
• 😀 Solo creators face challenges in generating enough views for sustainable income in the kids' content space.
• 😀 Content that appeals to a wide age group may have potential opportunities on the YouTube Kids app.

Questions & Answers

Q: What are the challenges of creating sustainable kids' content on YouTube?

Monetization rates for kids' content are low, requiring millions of views to generate significant income. Additionally, there are restrictions on advertising to kids and content must be reviewed before appearing on the YouTube Kids app.

Q: Can individual creators achieve success with kids' content on YouTube?

It is challenging for solo creators to generate the required views for sustainable income. Family vloggers have a better chance due to their appeal to a wide age group.

Q: Is there an opportunity for content that is not specifically made for kids but may appeal to them?

YouTube may feature content popular with kids on the YouTube Kids app, even if it is not explicitly made for kids. For example, baseball highlights may be enjoyed by children and included in the kids' app.

Q: What are the potential income figures for kids' content creators?

If a creator achieves a $1 RPM, they would need 100 million monthly views to earn $100,000 in a year. For a 25 cent RPM, they would need 400 million views.

Summary & Key Takeaways

• Monetization for kids' content on YouTube is low, approximately 25 cents per thousand views, due to a blend of viewership from the kids app and YouTube main.

• Educational-based content tends to perform better than nursery rhymes due to higher demand.

• YouTube has restrictions on advertising to kids, but the YouTube Kids app aims to provide a safe and protected environment.