[New Feature Alert] Amazon Ads Forecasting

TL;DR

Amazon's new forecast widget predicts performance based on bidding strategy and suggested bids for better campaign planning.

Transcript

hi everyone i hope you're having a great friday this is adele from my amazon guy so amazon just released this forecast widget so we're gonna go over it uh in the ads console so forecasts are estimates of performance based on product bidding strategy and suggested bits so basically if we have the product bidding strategy and suggested bits it should... Read More

Key Insights

• ⚾ Amazon's forecast widget predicts performance based on product bidding strategy and suggested bids.
• 🧡 The forecast applies to settings when the campaign is created, with limitations on bid ranges for accurate predictions.
• 🥳 It can be used to predict seasonal clicks and orders based on different days like Prime Day and Black Friday.
• 🧡 Staying within the suggested bid range is crucial for accurate forecasts.
• ⚾ The forecast widget provides estimates of the number of clicks and orders to expect based on chosen products and bidding strategies.
• 🦻 It can aid in campaign planning and decision-making for optimal results.
• 🌱 The widget is a valuable tool for considering and planning for seasonal events like Prime Day and Black Friday.

Questions & Answers

Q: What does Amazon's new forecast widget provide?

Amazon's forecast widget estimates performance based on product bidding strategy and suggested bids, helping in campaign planning and predicting outcomes accurately.

Q: How can the forecast widget help in campaign planning?

The widget can predict the number of clicks and orders based on the chosen product, bidding strategy, and suggested bids, aiding in better decision-making for campaigns.

Q: Are there any limitations to using the forecast widget?

Yes, the forecast widget's predictions are only accurate if the bids fall within the suggested bid range, as bids outside this range won't generate accurate forecasts.

Q: How can the forecast widget be beneficial during seasonal events like Prime Day or Black Friday?

During seasonal events, the forecast widget can help in predicting the performance of campaigns based on the specific days and events, allowing for better planning and execution.

Summary & Key Takeaways

• Amazon's new forecast widget provides estimates of performance based on product bidding strategy and suggested bids.

• The forecast applies to settings when the campaign is created and can predict seasonal clicks and orders.

• It is important to stay within the suggested bid range for accurate forecasts.