The Most Insane Chiropractic Adjustment Ever | Beau Hightower

TL;DR

A chiropractor shares his journey to becoming an online sensation, attracting millions of views and making significant income through cracking videos and celebrity guest appearances.

Transcript

oh oh my god oh oh my god welcome back to the iced coffee hour i'm beau hightower and this podcast has made 2.137 million dollars what a guess no 214 000 not quite it's ad revenue yeah ad revenue okay yeah but anyway so much for going on man i've been really looking forward to this so i've watched your content from like three years ago i hate to sa... Read More

Key Insights

• 🎮 The popularity of cracking videos lies in the satisfying sounds and the sense of completion they provide, similar to ASMR and pimple popping videos.
• 😨 Chiropractic techniques can provide relief for musculoskeletal pain, but they are not necessary for everyone and may not be as important as stretching, strengthening, and other forms of self-care.
• 💪 Online fame can bring both benefits and challenges, including the risk of stalkers, the need for stronger security measures, and the demand for continuous innovation to maintain a following.
• 👨‍💼 Investing in various avenues, such as real estate, stocks, and businesses, is important for long-term financial stability and growth.

Questions & Answers

Q: How did the chiropractor achieve viral success on YouTube?

The chiropractor got lucky by being one of the first to post cracking videos on YouTube, riding the wave of fascination with such content. The algorithm also favored his videos, and being associated with MMA fighters and popular athletes helped attract a wider audience.

Q: Is cracking your own joints safe to do regularly?

While cracking your own joints can bring temporary relief, doing it too frequently or forcefully can cause ligament instability. It is important to listen to your body and avoid going beyond your range of motion. Engaging in activities like stretching, strengthening exercises, and seeking professional help when needed can maintain joint health.

Q: How did the chiropractor start his own practice and what were the costs involved?

He initially worked for a corporation for a few years to learn the ins and outs of treatment and business management. With savings from his parents and starting with a one-room suite, he set up his own practice with minimal costs. It took time to build his patient base and increase his income, but he eventually paid off his student debt and expanded his practice to multiple clinics.

Q: How much do chiropractors typically make, and is it a popular career choice?

The median salary for chiropractors is around $70,000 to $75,000 per year. While some chiropractors do well, the debt-to-income ratio for chiropractic graduates is considered to be one of the worst among healthcare professions. The field attracts people with diverse business interests, but not all chiropractors are successful or continue practicing in the long term.

Summary & Key Takeaways

• The chiropractor started his career as a athlete and biology major before discovering chiropractic as his niche.

• After getting banned from Instagram, he turned to YouTube and found viral success through cracking videos and algorithmic recommendations.

• The popularity of his content is attributed to the satisfying sounds of cracking joints and the subconscious pleasure of completing a task.

• While chiropractic techniques can carry some risks, when performed correctly with proper screening and patient history, they are generally safe and effective.