Social Media Marketing In 2019 (Your Perfect Strategy)

TL;DR

Learn five key strategies for successful social media marketing.

Transcript

okay so you want to know how to set up the perfect social media marketing strategy for 2019 well there's five things five that you need to know to be successful and if you watch this entire video you're gonna learn every single thing that you need to know to have a successful program this year hi I'm John Lincoln with ignite visibility and let's di... Read More

Key Insights

• Community building is essential for social media success. Develop strategies to grow your audience through contests, engaging content, and competitor interactions.
• Advertising on social media has evolved, with platforms like LinkedIn and Facebook offering various tools for community building and performance marketing.
• Creative social media campaigns each quarter can significantly boost brand engagement and create positive associations with your company.
• Consistent content strategy is crucial. Treat your social media like a TV channel, with regular programming that aligns with your blog to drive traffic.
• PR and influencer marketing should be integrated with social media strategies. Identify top influencers and blogs to increase brand visibility and drive traffic.
• Performance-based metrics should be prioritized in advertising, especially for smaller businesses, with a recommended 60/40 split between performance and branding.
• Social media sentiment analysis helps refine content strategies by focusing on high-performing content and adjusting quarterly.
• A vibrant social media presence encourages user interaction and brand loyalty, making potential customers more likely to choose your brand over competitors.

Questions & Answers

Q: How can businesses effectively build a community on social media?

To effectively build a community on social media, businesses should develop strategies that include hosting contests, creating engaging content, and interacting with followers of competitors. By identifying and engaging with these audiences, businesses can increase their visibility and encourage more users to engage with their content, fostering a sense of community.

Q: What role does advertising play in social media marketing?

Advertising plays a crucial role in social media marketing by offering tools for community building and performance marketing. Platforms like LinkedIn and Facebook provide options for promoted posts, sponsored messages, and audience targeting, enabling businesses to reach specific demographics and drive conversions while also promoting brand awareness.

Q: Why are creative social media campaigns important?

Creative social media campaigns are important because they engage users, create positive brand associations, and can lead to viral effects. By aligning campaigns with real-world events and using tools like WooBox for contests, businesses can increase interaction and visibility, making a significant impact on their brand's online presence.

Q: How should businesses approach content strategy for social media?

Businesses should approach content strategy for social media by treating it like a TV channel, offering regular, engaging content that aligns with their blog. This involves planning content for each platform, analyzing performance through sentiment analysis, and adjusting strategies quarterly to focus on high-performing content and drive traffic back to their website.

Q: What is the significance of integrating PR and influencer marketing with social media?

Integrating PR and influencer marketing with social media is significant because it expands brand reach and drives traffic. By identifying top influencers, blogs, and news sites, businesses can engage with these communities, gain referring traffic, improve SEO through backlinks, and enhance overall brand visibility and credibility.

Q: How should businesses balance performance and branding in social media advertising?

Businesses should balance performance and branding in social media advertising by focusing 60% on performance marketing and 40% on branding. This approach prioritizes conversions and measurable outcomes while still investing in brand growth and recognition, particularly beneficial for smaller businesses aiming to maximize their advertising ROI.

Q: What is the importance of social media sentiment analysis?

Social media sentiment analysis is important because it helps businesses understand how their content is performing and adjust their strategies accordingly. By analyzing user feedback and engagement, businesses can focus on producing more of the content that resonates with their audience and less of what doesn't, optimizing their social media efforts.

Q: How does a vibrant social media presence benefit a business?

A vibrant social media presence benefits a business by encouraging user interaction and fostering brand loyalty. When users see active, engaging content, they are more likely to follow and interact with the brand. This increased engagement can lead to higher sales, as potential customers are more inclined to choose a brand they recognize and trust over competitors.

Summary & Key Takeaways

• John Lincoln outlines a comprehensive social media marketing strategy for 2019, emphasizing the importance of community building, advertising, and creative campaigns. He advises treating social media as a TV channel with consistent content programming and integrating PR and influencer marketing for broader reach.

• Advertising on platforms like LinkedIn and Facebook now offers numerous tools for both community building and performance marketing. Lincoln suggests a 60/40 focus on performance versus branding, especially for smaller businesses, to drive conversions and brand growth.

• Creative social media campaigns and regular content updates are key to maintaining an engaging online presence. By analyzing social media sentiment and adapting strategies quarterly, businesses can enhance user interaction and brand loyalty, ultimately boosting sales and visibility.