How to Scale Advertising on Streaming Platforms: A Masterclass with Tatari - GGV Live Webinar

TL;DR

Tatari offers a data-driven approach to TV advertising, leveraging streaming TV and linear TV to drive user acquisition and scale. They provide transparency, measurement, and optimization to help brands achieve their advertising goals.

Transcript

hey everyone thank you so much for joining us our ggb evolving a master class this is the third master class we've been doing have done in this virtual world we're really thrilled and to have bleep instyler with us from Tatari I'm gonna turn it over to Robin to give a brief overview of gdb capital and the Chitauri team and then we'll run through th... Read More

Key Insights

• 📺 TV advertising is alive and well, with viewership increasing and more people turning to streaming TV.
• 📺 Tatari offers a data-driven approach to TV advertising, providing transparency, measurement, and optimization.
• 🧡 TV advertising can be successful for a wide range of companies, including B2B businesses.
• 📺 The future of TV advertising lies in the combination of streaming TV and linear TV, with a focus on incremental performance and brand impact.
• 🫠 Tatari is dedicated to constantly innovating and leveraging new ad units and technologies to enhance TV advertising campaigns.
• 📺 The success of TV advertising is dependent on creative execution and ongoing testing and optimization.
• 🐕‍🦺 Tatari's services are accessible to brands of all sizes, from small startups to larger companies.

Questions & Answers

Q: How much control do brands have over TV advertising performance?

Brands have control over their TV advertising performance through the ability to measure and manipulate various factors such as networks, publishers, day parts, and creatives. Tatari provides transparency and optimization to help brands achieve their desired outcomes.

Q: Why should I use Tatari over existing channels like Facebook?

Tatari should be used in addition to existing channels like Facebook to maximize the reach and impact of advertising campaigns. TV advertising offers unique benefits like scale and the potential for a halo effect on other digital channels.

Q: Can TV advertising be successful for B2B companies?

Yes, TV advertising can be successful for B2B companies. TV reaches a wide range of audiences, including business owners, and can be used to drive brand awareness and lead generation.

Q: How soon can I start advertising with Tatari?

The timeline for starting advertising with Tatari depends on the readiness of the creative assets. As soon as the creative is ready, Tatari can launch campaigns within days. They also provide guidance and support throughout the creative process.

Q: Does Tatari offer international advertising?

Tatari currently focuses on the US and Canada markets and does not offer international advertising services. They are actively looking for partners in other countries to expand their reach.

Summary & Key Takeaways

• GGB Capital provides multi-stage investments to globally minded business founders, with over 20 years of experience and $6.2 billion in assets under management.

• Tatari is a data-focused TV advertising agency that specializes in streaming TV and linear TV. They help clients navigate the changing landscape of TV advertising and drive successful campaigns.

• Streaming TV consumption is growing rapidly, with 30% of TV consumption being streamed. Tatari leverages this trend to help clients reach their target audiences and achieve their advertising goals.