The 26 year old Mastermind Behind The SIDEMEN's $100m Business Empire - CEOCAST EP. 128

TL;DR

Arcade Media, led by Jordan Schenberg, has revolutionized the world of content creators by helping them build successful businesses and brands beyond YouTube. They have worked with popular group, the Sidemen, to expand their influence and create new ventures.

Transcript

today we're talking about the Sidman be the most famous group of content creators in the world once in a generation of talent who have become I believe the biggest cultural export of this generation within this country with over 200 million followers and over 5 billion views combined how do you take it from just a YouTube channel to a full-fledged ... Read More

Key Insights

• 🏛️ Building a successful brand for content creators requires more than just creating content. It involves strategic planning, partnerships, and diversifying revenue streams.
• 🍉 Collaborating with talented individuals and providing value are essential for long-term success.
• 👶 Brands that have a strong online presence and a loyal fan base can expand their influence by launching new ventures and exploring new markets.
• 🗯️ Developing a business around a creative talent requires finding the right balance between creative freedom and strategic growth.

Questions & Answers

Q: How did Jordan Schenberg and Arcade Media join forces with the Sidemen?

Jordan Schenberg, the co-founder of Arcade Media, connected with the Sidemen through his work at ymu talent management. He proposed a unique proposition, focusing on building the Sidemen's brand and IP, which convinced them to join forces.

Q: How did Arcade Media help the Sidemen expand their brand beyond YouTube?

Arcade Media provided a dedicated team that focused on strategic growth for the Sidemen. They developed a comprehensive plan, including launching new ventures, expanding into new markets, and working with agencies to create a strong brand presence.

Q: What were the challenges and learnings in building a successful business with the Sidemen?

One of the challenges was finding the balance between driving the business and allowing for creativity. Arcade Media had to learn to bring people along and collaborate rather than trying to be in control. The key learning was to focus on adding value and bringing people with them, rather than trying to play a specific role.

Q: How did Arcade Media future-proof the Sidemen brand?

Arcade Media focused on creating a diverse range of opportunities for the Sidemen, including launching their own restaurant brand, expanding globally, and partnering with big brands. The goal was to build businesses and brands that could stand on their own beyond the influence of the Sidemen themselves.

Summary & Key Takeaways

• Arcade Media has transformed the Sidemen, a popular YouTube group, into a successful brand with the help of Jordan Schenberg and his team.

• They have focused on building the Sidemen brand beyond their content operation by creating new ventures and expanding their influence.

• By providing a dedicated team focused on strategic growth, Arcade Media has helped the Sidemen go from a YouTube channel to a multifaceted business.