How to Get Monetized on Facebook as a Creator

Transcript

You've heard of people making money with YouTube shorts. And maybe I was one of those people. Not to uh flex. You've also probably heard about people making money from Tik Tok. And you may have even heard of people making money from Snapchat, especially if you watch my videos. But one platform that pretty much no one ever talks about that can actua... Read More

Key Insights

• Facebook content monetization pays creators a share of ad revenue based on the views their posts get. It is separate from subscriptions, where fans pay monthly, and from Stars, where fans donate directly.
• The content monetization application is found by opening your Facebook profile, going to Professional Dashboard, scrolling to Monetization, and selecting Content Monetization, where you submit your application to join the program.
• Facebook monetization is not automatic like YouTube or TikTok, where meeting a threshold puts you into the program. Creators apply and wait, and there is no reliable way to know when Facebook will accept them.
• A large following is effectively a base requirement for Facebook to consider a creator for monetization. The creator recommends reaching at least 10,000 followers before submitting a content monetization application.
• Creators and businesses should use a public page rather than a personal profile. A personal profile is meant for connecting with friends, while a public page is meant for growing as a business, creator, or organization.
• Linking a Facebook page and an Instagram account to the same portfolio in Meta Business Suite is recommended, because it signals to Facebook that the page is a legitimate account belonging to you.
• Repurpose.io can repost existing content from Instagram, TikTok, or YouTube to a Facebook page automatically. Its settings let you repurpose all existing and future content and choose how many old posts go out per day.
• Facebook monetizes photos as well as videos. One creator the speaker works with earned an extra $3,000 in ad revenue in one month across YouTube and Facebook, with only about half of it coming from YouTube.

Questions & Answers

Q: How do I apply for Facebook content monetization?

Open your Facebook profile, tap Professional Dashboard, and scroll to the Monetization section. There you will see options such as subscriptions and Stars, and further down, Content Monetization. Select Content Monetization and submit your application to join the program. After applying, you have to wait for Facebook to accept you, because approval is not granted automatically.

Q: Does Facebook automatically monetize you after you reach a follower threshold?

No. Facebook does not work like YouTube or TikTok, where meeting a set threshold puts you into the monetization program automatically. On Facebook you submit an application and then wait until Facebook decides to accept you. There is no real way to know when that will happen, even for creators with a large following, such as the speaker with about 67,000 followers who had not yet been accepted.

Q: How many followers do you need before applying for Facebook monetization?

Facebook does not publish a fixed automatic threshold in this explanation, but a large following is described as a base requirement for even being considered. The creator recommends getting to at least 10,000 followers on your Facebook page before submitting a content monetization application, since growing an audience is a necessary prerequisite before you can earn anything from the platform.

Q: What is the difference between Facebook subscriptions, Stars, and content monetization?

Subscriptions let followers pay you monthly simply to support you. Stars let people donate to you directly. Content monetization is different: it pays creators for the views their posts receive, as a share of Facebook's ad revenue. Content monetization is the option the creator focuses on, because it rewards views on videos and also photos rather than relying on direct fan payments.

Q: Should I use a Facebook personal profile or a public page to make money?

Use a public page. A personal profile is for presenting yourself and connecting with friends, while a public page is designed for growing as a business, creator, or organization. To create one, click your account at the top right, choose See All Profiles, click Create, and select Create Public Page. The speaker's own page for juggling content is called Fly Juggler.

Q: Why should I connect my Facebook page and Instagram in Meta Business Suite?

Meta Business Suite lets you create a business portfolio and connect both your Facebook page and your Instagram account to it. The creator recommends this because it tells Facebook that the page really belongs to you and is your legitimate account. Once the two are connected, you can start uploading content to your Facebook page and share Instagram posts to Facebook automatically.

Q: How can I repost my old Instagram or TikTok videos to Facebook automatically?

Use Repurpose.io, which is free to start and allows login with Google. Connect your Facebook, Instagram, and TikTok accounts under Connections, then create a new workflow: pick Instagram as the source, choose Repurpose Existing Content, select Facebook and your page, and click Create Workflow. In the workflow's gear settings you can repurpose all future and existing content and set posts per day, such as five.

Q: How much money can you make from Facebook monetization?

Earnings vary, and the speaker had not yet been accepted, so they shared a creator they work with as an example. In one month after the speaker's team started posting short-form videos for him, he earned an extra $3,000 in ad revenue across YouTube and Facebook, with only about half coming from YouTube. His Facebook videos had gathered roughly a couple million views in that period.

Summary & Key Takeaways

• Facebook has a content monetization program that pays creators a share of ad revenue for views, in addition to subscriptions and Stars. Creators apply through Professional Dashboard under Monetization. Unlike YouTube or TikTok, acceptance is not automatic at a threshold; Facebook approves creators when it chooses, with no predictable timeline.

• Before applying, creators need followers. The speaker, a juggler with over 400,000 Instagram followers and about 67,000 Facebook followers, recommends creating a public page, connecting it with Instagram in a Meta Business Suite portfolio, and uploading content directly or by sharing Instagram posts automatically to Facebook and Threads.

• Repurpose.io, free to start, can repost existing videos from other platforms to Facebook at a set number of posts per day. The speaker suggests reaching at least 10,000 followers before applying. A creator they help earned an extra $3,000 in one month across YouTube and Facebook, about half from YouTube.