Why Did Tesla Shareholders Approve Elon Musk’s $1 Trillion Pay Package as US Stocks Closed in the Red?

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November 6, 2025
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Why Did Tesla Shareholders Approve Elon Musk’s $1 Trillion Pay Package as US Stocks Closed in the Red?

TL;DR

Tesla shareholders approved Elon Musk’s incentive-based pay package because many investors believe he should lead Tesla’s shift from automobiles toward AI and robotics. The package could be worth up to $1 trillion if operational and market-capitalization goals are achieved, while all three major US stock averages closed lower. Read on for the details on Tesla, Mountain’s 31% revenue growth, and Sweetgreen’s weaker results.

Transcript

Tesla. Uh hello and welcome to Asking for a Trend. I'm Josh Lipton. For the next half hour, we are breaking down the trends of today that'll move stocks tomorrow. There's a lot to keep track of. So, we're focusing on what you need to know to get ahead of the curve. Here's some of the trends we're going to be diving into. We are still awaiting that ... Read More

Key Insights

  • Tesla shareholders approved an incentive-based compensation package for Elon Musk that could potentially be worth up to $1 trillion. The package links Musk’s opportunity to share in Tesla’s upside with the achievement of operational objectives and market-capitalization goals.
  • Tesla’s retail shareholder base is unusually large, according to Morningstar analyst Seth Goldstein. He argued that many retail investors support Musk because they believe he is the right person to shift Tesla’s identity from an automaker toward an AI and robotics leader.
  • All three major US stock averages closed lower during the session. The Dow Jones Industrial Average lost nearly 400 points, the Nasdaq Composite declined 1.9%, and the S&P 500 fell more than 1%, reflecting broadly negative trading across the market.
  • Mountain’s third-quarter revenue increased 31% as more brands used its performance TV service. The company defines performance TV as streaming television advertising designed to generate measurable business revenue, particularly for small and midsize companies rather than only building broad brand awareness.
  • Performance advertising spending is strongest during the fourth quarter because it includes the holiday period, according to Mountain CEO Mark Douglas. E-commerce and direct-to-consumer brands typically increase spending during this quarter because it is generally their largest period for revenue generation.
  • Mountain uses artificial intelligence for audience targeting and video production. Mountain Match identifies people most likely to respond to a specific brand’s advertising, while the company’s creative tools coordinate multiple AI models to produce professional-quality video for businesses without existing television commercials.
  • Mountain’s inbound revenue contribution increased from 2% when Ryan Reynolds joined the company to 77%, according to Mark Douglas. Douglas attributed that change to Mountain’s broader marketing operation and particularly to the Maximum Effort team led by Reynolds, the company’s chief creative officer.
  • Sweetgreen’s third-quarter results were weaker than expected, with an adjusted loss of 31 cents per share, revenue of about $172 million, and a 9.5% same-store sales decline. The company also reduced its fiscal 2025 same-store sales outlook to a decline between 7.7% and 8.5%.

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Questions & Answers

Q: Why did Tesla shareholders approve Elon Musk’s pay package?

Many investors believe Elon Musk is the right person to guide Tesla from automobiles toward AI and robotics. Morningstar analyst Seth Goldstein also pointed to Tesla’s unusually large retail shareholder base. The incentive-based package requires operational and market-capitalization goals to be achieved before Musk can share in the upside.

Q: How much could Elon Musk’s Tesla compensation package be worth?

The incentive-based compensation package could potentially be worth up to $1 trillion. That value is not guaranteed because the package is tied to Tesla achieving operational objectives and market-capitalization goals.

Q: How did the major US stock averages perform?

All three major US stock averages closed lower. The Dow Jones Industrial Average lost nearly 400 points, the Nasdaq Composite declined 1.9%, and the S&P 500 fell more than 1%.

Q: What is Mountain’s performance TV advertising service?

Mountain’s performance TV uses streaming television to generate measurable revenue rather than only build brand awareness. It is aimed particularly at small and midsize businesses, including e-commerce and travel brands, that want television advertising to produce measurable business results.

Q: How is Mountain using artificial intelligence in advertising?

Mountain Match uses AI targeting to identify the people most likely to respond to a particular brand’s advertisement. Mountain also coordinates multiple AI models to produce professional-quality video for businesses that do not already have television commercials. The company applies AI across marketing, sales, engineering, and the rest of its technology stack as well.

Q: Why does performance advertising spending increase during the fourth quarter?

Mountain CEO Mark Douglas said performance marketers spend more in the fourth quarter because it includes the holiday period. It is generally the largest revenue quarter for most e-commerce and direct-to-consumer brands, so advertisers increase spending to maximize revenue.

Q: What results did Mountain report for the third quarter?

Mountain reported a record third quarter with revenue up 31% as more brands used its performance TV service. Douglas also said the company had record adjusted profitability and its first GAAP-profitable quarter in four years.

Q: Why did Sweetgreen shares decline after its third-quarter results?

Sweetgreen reported weaker-than-expected results, including an adjusted loss of 31 cents per share, about $172 million in revenue, and a 9.5% same-store sales decline. It also lowered its fiscal 2025 same-store sales outlook to a decline between 7.7% and 8.5% amid cautious consumer spending.

Summary & Key Takeaways

  • Tesla shareholders approved Elon Musk’s incentive-based compensation package, potentially worth up to $1 trillion. Morningstar analyst Seth Goldstein expected approval because Tesla has an unusually large retail shareholder base, and many of those investors believe Musk should lead the company’s attempted transition from an automaker into an AI and robotics leader.

  • Mountain reported record third-quarter results, including 31% revenue growth, as more brands adopted its performance TV offering. CEO Mark Douglas described strong fourth-quarter advertising demand among performance marketers and highlighted AI-powered audience targeting and creative production as tools that help smaller advertisers use streaming television to pursue measurable revenue.

  • Sweetgreen shares declined after third-quarter adjusted earnings, revenue, and same-store sales all missed expectations. The company reported an adjusted loss of 31 cents per share, about $172 million in revenue, and a 9.5% same-store sales decline. It then lowered its fiscal 2025 same-store sales guidance amid cautious consumer spending.


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