SHOULD YOU HIRE A FACEBOOK ADVERTISING AGENCY?

TL;DR

Consider hiring a Facebook Ads agency only with proof of concept.

Transcript

hi guys is Ben Heath from lead guru and in this video I'm gonna answer the question should you hire a facebook advertising agency now our state up front that I am the owner of a facebook advertising agency I'm obviously biased and you probably expect me to say that yes you should hire a professional Facebook advertising agency and they will help yo... Read More

Key Insights

• Hiring a Facebook advertising agency can be beneficial if you have proof of concept that your products or services sell on the platform.
• Avoid hiring a low-cost agency, as they may not provide the necessary attention and expertise to optimize your campaigns effectively.
• Before committing to an agency, ensure they have proven results by checking case studies and client testimonials.
• Be cautious of agencies requiring long-term contracts, as it may indicate a lack of confidence in their ability to deliver results.
• Ensure that the agency's team, rather than outsourced contractors, will manage your ad campaigns to maintain quality and communication standards.
• A Facebook ad agency can improve campaign performance but cannot achieve unrealistic results, such as drastically reducing cost per purchase without a significant initial setup error.
• Look for agencies offering short-term commitments with the confidence that their results will encourage continued partnership.
• Consider the agency's experience with businesses similar to yours, especially in terms of revenue and industry, to ensure they can meet your specific needs.

Questions & Answers

Q: When should you not hire a Facebook advertising agency?

You should not hire a Facebook advertising agency if you don't yet have proof of concept on the platform. Certain products or services may not sell well on Facebook, particularly in the B2B sector or high-end businesses with few clients. It's crucial to demonstrate that your offerings can sell through Facebook ads before committing to an agency.

Q: Why should you avoid hiring a low-cost Facebook ads agency?

Low-cost Facebook ads agencies may not provide the necessary attention and expertise to optimize your campaigns effectively. These agencies often rely on high volume and may not spend the required time on your account to achieve profitable results. It's better to manage your campaigns yourself until you can afford a quality agency.

Q: How can you verify an agency's ability to deliver results?

To verify an agency's ability to deliver results, look for case studies and client testimonials that demonstrate their success. Check for examples of previous results, such as lead generation and return on ad spend, to ensure the agency has a proven track record in delivering fantastic outcomes for their clients.

Q: What should you be cautious of when hiring a Facebook advertising agency?

Be cautious of agencies requiring long-term contracts, as this may indicate a lack of confidence in their ability to deliver results. A 12-month contract, for example, could suggest that the agency is more focused on securing clients rather than delivering great results. Look for agencies offering shorter initial commitments.

Q: Who should manage your Facebook ad campaigns?

Your Facebook ad campaigns should be managed by the agency's internal team rather than outsourced contractors. This ensures that the service is delivered to a high standard and that communication remains effective. It's important to confirm that the agency you hire will manage your campaigns directly.

Q: Can a Facebook ad agency achieve unrealistic results?

A Facebook ad agency cannot achieve unrealistic results, such as drastically reducing cost per purchase without a significant initial setup error. While a professional agency can improve campaign performance, expecting miracles is unrealistic. Set achievable goals based on your current campaign metrics and industry standards.

Q: What should you look for in a Facebook advertising agency?

Look for a Facebook advertising agency offering short-term commitments and confidence in their ability to deliver results. Ensure they have experience with businesses similar to yours in terms of revenue and industry. Verify their track record through case studies and client testimonials to ensure they can meet your specific needs.

Q: Why is proof of concept important before hiring an agency?

Proof of concept is important before hiring an agency because it demonstrates that your products or services can sell on Facebook. Without this, you risk tying yourself into a contract with an agency without knowing if your offerings are suitable for the platform. Establishing proof of concept helps ensure your investment in an agency will be worthwhile.

Summary & Key Takeaways

• Hiring a Facebook advertising agency can be advantageous if you have already proven that your products or services sell on the platform. It's essential to avoid low-cost agencies and seek those with proven results and reasonable contract terms.

• Before committing to an agency, check for case studies and client testimonials to verify their ability to deliver results. Be wary of long-term contracts and ensure that the agency's team will manage your campaigns directly.

• A professional Facebook ad agency can improve your campaign performance but cannot achieve unrealistic goals. Look for agencies offering short-term commitments and ensure they have experience with businesses similar to yours.