NP 166: Matt Diggity on Buying, Building, Link Building, and Flipping Affiliate Websites

TL;DR

Spencer interviews SEO expert Matt Diggity about link building, website acquisition, and his successful conference.

Transcript

everyone in Spencer here and before we jump into today's episode I wanted to just highlight a couple of things that are going on with link whisper link whisper is a new WordPress plug-in that I launched a few months ago actually at the end of July of 2019 and over that period of time we've received a lot of really positive feedback people are enjoy... Read More

Key Insights

• 🍻 Link Whisper is a tool designed for effortless internal linking, facilitating enhanced site SEO during content creation.
• 🐬 Matt Diggity transitioned from engineering to SEO, harnessing his skills to successfully build and flip affiliate websites.
• 🪡 Perform a thorough site audit after purchasing a website to identify quick wins and optimizations needed for improved performance.
• 🍻 Link relevance, authority, and trustworthiness are pivotal in creating a robust backlink profile that enhances website rankings.
• 👨‍🔬 A proactive content strategy that includes ongoing evaluation and optimization can significantly impact organic search visibility post-acquisition.
• ✋ Authority Builders emphasize on acquiring links from reputable, high-traffic websites to maintain the quality of their backlink offerings.
• 🥺 Utilizing a content gap analysis can lead to unique link-building opportunities by identifying unexploited topics within a competitive landscape.

Questions & Answers

Q: What is Link Whisper, and how does it benefit content creators?

Link Whisper is a WordPress plugin that helps users streamline the process of creating internal links. It suggests relevant links as you write, enabling faster and easier linking. This not only saves time but also enhances SEO by improving site structure and increasing the interconnectivity of blog posts, which search engines favor.

Q: Can you explain the key features of Link Whisper that users find most helpful?

Key features of Link Whisper include automatic internal link suggestions, the ability to quickly add inbound internal links to newly created posts, and a keyword search function to find existing mentions of keywords across a site. These features collectively simplify the linking process, allowing users to build effective internal link structures without extensive manual effort.

Q: What initial steps does Matt Diggity recommend when acquiring a new website?

Upon acquiring a new website, Matt recommends conducting a "super audit," which involves a thorough technical and content audit. This process helps identify areas for improvement, such as fixing crawl issues, optimizing existing content, and ensuring the site is properly indexed by search engines, ultimately setting a strong foundation for further growth.

Q: What role does relevance play in link building, according to Matt's strategies?

Relevance is crucial in link building. Matt emphasizes obtaining links from websites that are closely related to your niche, as this establishes authority and trust in the eyes of search engines. Relevant links signal to search algorithms that you are a credible source in your field, positively influencing your rankings.

Q: Could you elaborate on Matt's approach to content creation post-website acquisition?

After acquiring a website, Matt recommends implementing a detailed content strategy that focuses on auditing existing content and enhancing it based on competitive analysis. This includes identifying relevant subtopics, optimizing content structure, and ensuring that keyword placement and density align with top-ranking articles in the niche.

Q: How does authority builders ensure quality while providing backlinks?

Authority Builders focuses on acquiring links from reputable sites with proven traffic. They ensure that all links generated adhere to high standards, emphasizing editorial integrity and relevance. This approach helps clients avoid penalties and build stronger, more sustainable link profiles.

Q: What is one unique link-building strategy that Matt Diggity suggests?

One unique strategy Matt suggests is conducting a content gap analysis. This involves identifying topics that competitors are ranking for that a target site has not yet covered. By pitching high-value content ideas based on this research, one can secure valuable backlinks through relevant and engaging guest posts.

Q: What are some common mistakes that website owners make regarding on-page SEO?

Common on-page SEO mistakes include neglecting proper keyword placement, failing to optimize meta tags and headers, and overlooking the importance of site architecture. A well-structured website, with clear interlinking and topical relevance, is critical for search engines to decipher the hierarchy and importance of content.

Summary & Key Takeaways

• Spencer introduces Link Whisper, a WordPress plugin designed to enhance internal linking by suggesting relevant links while creating content.

• The podcast features an interview with Matt Diggity, discussing his journey from electrical engineering to becoming an SEO specialist, focusing on building and flipping affiliate websites.

• Matt shares insights on effective SEO strategies, including the importance of link relevance, building trust through backlinks, and conducting thorough site audits post-acquisition.