How to Write Better YouTube Titles & Get More Views! (PT. 1)

TL;DR

Write better YouTube titles by emphasizing viewer benefits, using fresh language, addressing desires, naming a specific audience, and pairing a problem with a promised solution. Think Media distilled 10 title and topic considerations after publishing thousands of videos, with five covered in this episode. The examples show how features, benefits, specificity, and curiosity can work together. Read on to apply these principles to your next title.

Transcript

my promise to you is that by the end of this podcast episode you are going to have Fierce clarity about how you can create better content Stand Out amongst the competition and ultimately get more views on your content and I know that's a bold promise but truly those things are accessed on the other side of writing better titles and this came about ... Read More

Key Insights

• 🪛 Writing benefit-driven titles that highlight both features and benefits can make titles more persuasive and appealing.
• 🆕 Using unique and fresh language in titles helps to differentiate your content and make it more enticing.
• 🙊 Speaking to viewer desires and ambitions can draw them in and make them more likely to click on your content.
• 🗯️ Calling out a specific audience in titles helps to attract the right viewers and increase the chances of engagement.
• 🫵 Agitating a problem in titles and promising a solution can create a sense of urgency and encourage viewers to watch your content.
• 🫵 Focusing on these key factors can help improve the quality and effectiveness of your titles, leading to more views and success in attracting viewers.
• ✍️ These title writing strategies can be applied to any niche or industry.

Questions & Answers

Q: How can you write better YouTube titles and get more views?

Make titles benefit-driven, unique, and fresh while speaking to viewer desires and ambitions. You can also call out a specific audience or agitate a problem and promise a solution, helping the content stand out and attract the right viewers.

Q: Why should a YouTube title focus on benefits instead of only features?

Features describe the facts about something, while benefits explain what it will do for the viewer. A title becomes more persuasive when it connects a feature to a desired result, such as getting more views or saving time.

Q: What is an example of a feature-and-benefit YouTube title?

Think Media uses “These Colors Are Proven to Get You More Views on YouTube” as an example. The colors are the feature, while getting more views is the benefit promised to the viewer.

Q: Can a YouTube title lead with the viewer benefit?

Yes. The example “Get More Views and Save Time With This YouTube Tool, vidIQ Tutorial” begins with the desired results, then identifies the tool and tutorial as features.

Q: How does fresh language make a YouTube title stronger?

Fresh wording helps content stand out when more people are publishing competing content. Think Media recommends avoiding tired or overused language and finding a new angle, wording, or position for the topic.

Q: Why should titles address viewer desires and ambitions?

Titles that speak to what viewers want connect the content with their needs and goals. Desired outcomes mentioned in the episode include getting more views and saving time.

Q: How can naming a specific audience improve a title?

Calling out a specific audience helps attract viewers who are interested in the subject. The title “Keto Diet Plan for Beginners: 15 Things You Must Know” identifies beginners and specifies that the content contains 15 things.

Q: How many title-writing factors does Think Media use?

Think Media distilled 10 factors for evaluating titles and developing video topics after publishing thousands of videos. The series divides them across two episodes, covering five factors in this first episode and five in the next.

Summary & Key Takeaways

• Think Media has discovered 10 key factors to consider when creating titles and video topics to improve your content.

• The first five factors discussed include focusing on benefits, using unique and fresh language, speaking to viewer desires and ambitions, calling out a specific audience, and agitating a problem and promising a solution.