Derral Eves | How To Build a Brand On YouTube

TL;DR

To build a brand on YouTube, Derral Eves recommends making videos discoverable and shareable with a story-driven thumbnail, a captivating title, and a strong opening. Because viewers may lose interest quickly, the first three to seven seconds are especially critical, and creators should design for mobile devices. Read on for eight practical answers about attracting clicks, retaining attention, understanding an audience, and starting a channel now.

Transcript

hi I'm Daryl eaves and in this video you're gonna learn about five things that's going to improve your YouTube videos to get them I am Derral Eve's I am a youtube certified expert and you are watching behind the breath and I'm Bryan Elliott here with the amazing Derral Eve's yeah welcome to the show hey it's great to be here how you doing Brian goo... Read More

Key Insights

• 🧑‍🏭 Discoverability and shareability are essential factors in the success of YouTube videos, even if the content is outstanding.
• 🫵 Clickable thumbnails that tell a story and captivating titles are crucial for attracting viewers.
• 🫵 The first three to seven seconds of a video are critical in maintaining viewer interest.
• 🚗 Mobile-first thinking is necessary as the majority of YouTube views come from mobile devices.
• 🥹 Starting a YouTube channel now still holds great potential, as the platform is still maturing, with new opportunities arising.
• 🤩 Understanding the target audience and providing content that keeps their interest is key to gaining and retaining viewers.
• 💯 Perfecting the thumbnail, title, hook, and first-minute content is crucial for ensuring viewers continue watching.

Questions & Answers

Q: How do you build a brand on YouTube?

Focus on making videos both discoverable and shareable, then earn each viewer’s attention with a clickable thumbnail and captivating title. The content should fulfill the promise of those elements, hold interest during the first three to seven seconds, and address what the target audience wants.

Q: Why can high-quality YouTube videos still get very few views?

Derral Eves says amazing content does not automatically get discovered or shared. A video may remain around 100 views despite deserving a much larger audience if viewers cannot find it or are not motivated to recommend it.

Q: What makes a YouTube thumbnail clickable?

A clickable thumbnail tells a story and quickly explains what the video is about. It should make viewers think the subject looks interesting and draw them toward the video.

Q: How should creators write clickable YouTube titles?

Treat the title like a blog-post or newspaper headline that captivates people while accurately explaining and accentuating the video. It should also complement the thumbnail rather than create a bait-and-switch.

Q: Why are the first three to seven seconds of a YouTube video critical?

Viewers face many distractions and can redirect their attention as soon as they lose interest. The opening three to seven seconds therefore need to engage them and give them a reason to continue watching.

Q: Why should YouTube creators think mobile-first?

Derral Eves says more than 80 percent of YouTube video views come from some type of mobile device. Creators should therefore consider how their videos, titles, and thumbnails appear and engage viewers on mobile.

Q: Is it too late to start a new YouTube channel?

Derral Eves argues that YouTube is only beginning to mature and that the current period offers a strong opportunity. He cites a client who started a channel in March and reached 200 million video views and just under half a million subscribers within a few months.

Q: How important is knowing your YouTube audience?

Creators need to understand both their current audience and their potential audience, including what those viewers actually want. They should then present that content in a way that keeps the audience interested.

Summary & Key Takeaways

• Derral Eve's quit his job at Staples in 1999 to start his own internet marketing and search engine optimization company. In 2006, he shifted his focus toward video content when he discovered the potential of YouTube.

• He highlights the importance of discoverability and shareability in getting videos to be found and watched by a larger audience.

• He shares key areas to focus on when starting a YouTube channel, including creating clickable thumbnails, crafting captivating titles, and ensuring the first minute of the video is engaging.