A Week in My Business + Life: Hiring an Apprentice & Preparing for GDPR

TL;DR

Balancing business growth with personal life and GDPR compliance.

Transcript

hi guys welcome back to another week in my business so the last time I talked to you guys in like vlog format I was in Europe today is actually kind of a fun day to start the vlog because it's Norris's birthday I haven't seen him yet today besides this morning it's like 9:00 at night right now he actually had to go out and record for his radio show... Read More

Key Insights

• The vlog showcases a balance between personal life and business, highlighting the importance of taking time for personal celebrations amidst work commitments.
• The vlogger is expanding their business by offering new mentorship services, reflecting a shift from service-based work to more educational roles.
• Hiring an apprentice through a service is discussed as a cost-effective way to manage workload, offering 10 hours of work a week for a reasonable fee.
• The importance of GDPR compliance is emphasized, especially for businesses with clients in the European Union, necessitating a review of email lists and engagement strategies.
• The vlogger reflects on the balance between community content, which builds relationships with existing followers, and discoverable content that attracts new viewers.
• A personal touch is added with birthday celebrations, showcasing the vlogger's personal life and relationships, which can enhance viewer engagement.
• The vlog touches on the challenges of content creation, particularly in deciding how much value to offer in paid courses versus free content.
• The use of affiliate marketing and partnerships, such as with Dollar Shave Club, illustrates how content creators can monetize their platforms.

Questions & Answers

Q: What is the significance of GDPR for the vlogger's business?

GDPR, or General Data Protection Regulation, is important for the vlogger's business as it affects how they manage and communicate with clients in the European Union. The regulation requires businesses to obtain explicit consent from EU clients for email communications, prompting the vlogger to audit their email lists and develop a re-engagement campaign to ensure compliance.

Q: How is the vlogger expanding their business offerings?

The vlogger is expanding their business by introducing new mentorship services. This shift from purely service-based work to educational roles allows them to provide training on optimizing personal brands, either by guiding clients or managing their accounts directly. This expansion is in response to high demand for such mentorship opportunities.

Q: What role does personal content play in the vlogger's channel?

Personal content, such as vlogs about birthday celebrations and daily life, plays a role in building a community and fostering relationships with existing followers. While it may not attract new viewers looking for specific business advice, it helps maintain a connection with the audience who are interested in the vlogger's personal journey and experiences.

Q: How does the vlogger manage their workload effectively?

The vlogger manages their workload by hiring an apprentice through a service that matches companies with apprenticeships. This allows them to delegate tasks, such as managing social media platforms and creating newsletters, for a reasonable fee, ensuring they can focus on other business priorities while still achieving their objectives.

Q: What challenges does the vlogger face in content creation?

The vlogger faces challenges in content creation, particularly in deciding the balance between providing valuable information in paid courses versus free content. They are considering how much detailed information to include in their revamped course, weighing the value offered against the course's pricing and potential future offerings.

Q: What is the vlogger's approach to monetizing their platform?

The vlogger monetizes their platform through affiliate marketing and partnerships, such as with Dollar Shave Club. By offering discount codes and promoting products they use and trust, they earn commissions on sales generated through their links. This approach provides an additional revenue stream while offering value to their audience.

Q: How does the vlogger plan to comply with GDPR?

To comply with GDPR, the vlogger is auditing their email list to identify subscribers from the European Union. They plan to treat subscribers from unknown locations as EU residents, sending them a re-engagement campaign to obtain explicit consent for future communications, ensuring their business adheres to the new privacy regulations.

Q: What is the vlogger's strategy for content planning?

The vlogger's strategy for content planning involves balancing community and discoverable content. They aim to produce content that builds relationships with existing followers while also creating discoverable content that attracts new viewers. This approach ensures a steady growth of their audience while maintaining engagement with their current community.

Summary & Key Takeaways

• The vlogger shares a week in their business, highlighting personal and professional activities, including celebrating a birthday and preparing for GDPR compliance.

• Business developments include the introduction of new mentorship services and hiring an apprentice to manage workload effectively during the summer.

• The vlog discusses the importance of balancing personal content with business growth and introduces affiliate partnerships as a revenue stream.