Grow an Agency AMA Live with Steven Pope

TL;DR

Learn how to close clients for your agency, whether you choose to offer a retainer plus a small commission or a revenue share model.

Transcript

Amazon guy and we just started a new service called my agency Guy where we come in and help other agencies and Today's show is going to be dedicated to them so we're going to have behind the scenes we've got guests that are going to come on air and ask me live questions and if you would like to join us and ask me a question live on camera you can s... Read More

Key Insights

• 😚 Clear communication and addressing client concerns are crucial when closing clients for your agency.
• 💦 Offering a retainer plus a small commission or a revenue share model can incentivize clients to work with you.
• 🆘 Transparency about potential challenges and providing data to support your projections can help alleviate client concerns.

Questions & Answers

Q: How should I approach closing clients for my agency?

When closing clients, it's essential to clearly communicate the value you bring and address any concerns they may have. Explain your agency's expertise and how you can help them achieve their goals. Consider offering a retainer plus a small commission or a revenue share model to incentivize clients to work with you.

Q: How do I handle client concerns about profitability in the first few months?

Be transparent about the potential challenges they may face in the early stages, such as the time it takes to rank products. Provide estimates and data to support your projections. Emphasize that your revenue share or commission will still generate income, even if they experience a temporary loss in profitability.

Q: What should I do if clients question the revenue share model?

Explain that a revenue share model aligns your interests with theirs, as your income is tied to their success. Emphasize that you are confident in your ability to generate positive results and that the revenue share ensures a mutually beneficial partnership.

Q: Are there alternative pricing models I can consider for my agency?

Yes, if the revenue share model is not well-received, you can offer alternatives such as fixed monthly retainers or project-based pricing. Each pricing model has its pros and cons, so choose the one that aligns best with your agency's goals and target audience.

Summary & Key Takeaways

• A new agency owner is seeking advice on closing clients for their agency.

• They have been struggling with an offer that includes a retainer plus a small commission, as clients are concerned about profitability in the first few months.

• The agency owner is looking for guidance on how to address client concerns and solidify their offers.