Peter Kim | BEHIND THE BRAND

TL;DR

Social business is about understanding how people connect and using technology to deliver business results in a way that aligns with their preferences.

Transcript

behind the brand features the people who are making things happen get the insight to grow your Biz from experts who've done it get behind the brand hi I'm Brian Eliot welcome to another edition of behind the brand today I'm here with Peter Kim author of the book social business by Design Pete welcome to the show thanks Brian I usually ask my guests... Read More

Key Insights

• 👨‍💼 Social business is about meeting customers where they are and delivering what they want through technology.
• 👨‍💼 Technology advancements have provided businesses with more opportunities to engage with customers.
• 👻 Social media is a subset of social business, allowing for two-way interaction between brands and consumers.
• 🔉 Internal structures and processes are essential for effectively utilizing social media.
• 👻 Entrepreneurship within established brands allows for experimentation and contribution without starting from scratch.
• 👻 It is crucial for organizations to find a balance between allowing employees to be entrepreneurial and maintaining focus on business results.
• 🤪 Social business goes beyond social media and encompasses various disciplines such as community management and customer engagement.

Questions & Answers

Q: What is social business in simple terms?

Social business is about understanding how people connect and using technology to deliver business results in a way that aligns with their preferences. It involves companies meeting customers where they are and providing them with what they want.

Q: How does social media fit into the concept of social business?

Social media is a subset of social business, focusing on the external engagement of companies with customers. It allows brands to have a voice and consumers to have a conversation, creating a two-way interaction that was not possible before.

Q: What are some technological advancements that have influenced social business?

The advancements in technology, such as smartphones, computing power, and network availability, have provided businesses with more opportunities than ever before. These advancements have made it easier for companies to engage with customers and drive business outcomes.

Q: Why is it important for businesses to think about internal structures and processes when using social media?

While social media is often the focus of attention, organizations need to consider their internal structure, tools, policies, and procedures to effectively use social media. The internal construct and organizational processes are crucial for setting up social media platforms for success.

Summary & Key Takeaways

• Peter Kim, author of "Social Business by Design," discusses his career journey and how he got into the field of social business.

• Social business is about meeting customers where they are and giving them what they want through technological advancements.

• Technology has evolved over the years, providing more opportunities for businesses to engage with customers and drive business outcomes.