HOW Ankur Warikoo Built A 18 CRORE/Year Business?🔥 | Ishan Sharma

TL;DR

Ankur Variku built a successful education startup by leveraging content as a trust engine, using targeted ads, and implementing lean operations with the help of no-code tools.

Transcript

hey everyone i'm ishan sharma in this video i'm talking about the interesting case study of how ankur variku bootstrapped his education startup to close to 200 000 students and an annual recurring revenue of 2.5 million dollars in a span of just 12 months you know i feel like the audience that i have are interested into business and marketing and t... Read More

Key Insights

• 🐕‍🦺 Building trust through valuable content is crucial for successfully selling products or services.
• 🫠 Targeted ads to an already engaged audience can significantly increase conversion rates.
• 👨‍💻 Utilizing no-code tools can streamline operations and reduce overhead costs.
• 😫 Setting target ROAS helps ensure profitability and efficient advertising spending.
• 😥 Offering options with added value, such as live Q&A sessions, can increase sales, even with a higher price point.
• 🥺 A focus on over-delivering and iterating can lead to long-term success.
• 💪 Building a fundamentally strong business without relying on funding is a viable approach.

Questions & Answers

Q: How did Ankur Variku build trust with his audience before promoting his course?

Ankur focused on providing valuable content three times a week without directly selling his course, gaining authenticity and trust within his community.

Q: What was the conversion rate for Ankur's landing page, and how did the conversion rate differ for those who viewed his content before purchasing?

Ankur's landing page had a conversion rate of 7%, which increased to 36% for those who first viewed his content, developed trust, and then proceeded to purchase the course.

Q: How did Ankur streamline his operations without hiring a full team?

Ankur leveraged no-code tools such as Razorpay, Freshworks, ConvertKit, Zoom, and Calendly to automate workflows and perform operations independently, avoiding the need for a dedicated team.

Q: What was Ankur's target return on investment for his advertising campaigns?

Ankur aimed for a return on ad spend (ROAS) of at least 1.8 to 2, meaning for every currency unit invested in ads, he aimed to generate 1.8 to 2 units of revenue.

Summary & Key Takeaways

• Ankur Variku utilized his content to build authenticity and trust within his community, focusing on providing value rather than direct sales.

• By targeting people on YouTube with ads and gaining their trust through content, Ankur achieved a high conversion rate of 36% from those who viewed his content before purchasing his course.

• Ankur embraced lean operations by utilizing no-code tools and having only one full-time person managing all ad operations, resulting in efficiency and cost savings.