Elle & Blair Fowler: How We Got Here (Aug 2014)

Transcript

welcome to air biscuits i'm link and i'm rhett this week at the round table of dim lighting we have elle and blair fowler beauty and fashion vloggers and real life sisters their main youtube channels are all that glitters 21 and juicy star o7 both started in 2008 they've got a combined subscriber base of over 3 million and over 400 million views an... Read More

Key Insights

• 💅 The Fowler sisters have successfully paved the way for many beauty vloggers by launching their channels in 2008, making beauty tutorials accessible to millions.
• 🫥 Their entrepreneurial drive led to the creation of their own product lines, showcasing their ability to leverage their online fame into successful business ventures.
• 😫 They face a unique set of challenges related to online criticism and hate, which they have learned to manage by developing a supportive relationship between them.
• 💅 The sisters emphasize authenticity in their content, aiming to provide a balance between beauty and self-confidence, rather than promoting a superficial image.
• 👻 Their early foray into YouTube coincided with a burgeoning interest in personal grooming among young audiences, allowing them to capitalize on a growing trend.
• 🫥 The importance of sibling relationships is highlighted in their story, as they navigate fame together while also experiencing typical sisterly competition and challenges.
• 💭 The sisters openly share their thoughts on the influence of online fame on personal relationships, stressing the importance of keeping some aspects of their lives private.

Questions & Answers

Q: How did the Fowler sisters start their YouTube journey?

The Fowler sisters launched their YouTube careers in 2008. Blair started posting makeup tutorials out of boredom while home from college, and her sister Elle soon joined in. They gained popularity through makeup tips and tutorials, tapping into a niche that was relatively new at the time.

Q: What major challenges do the Fowler sisters face as beauty influencers?

The sisters frequently encounter online hate and criticism, particularly since they are early pioneers in the beauty vlogging space. They had to navigate bullying during their school days and deal with scrutiny over their personas, focusing on developing a thick skin over the years.

Q: How have Elle and Blair expanded their brand beyond YouTube?

The Fowler sisters have launched their own makeup line called Skylark and a handbag collection in partnership with JustFab. This expansion reflects their understanding of the beauty market and their desire to create products that their audience would love.

Q: What importance do the Fowler sisters place on their relationship with their audience?

Elle and Blair aim to be relatable figures for their audience, sharing their experiences and challenges honestly. They want to promote confidence and self-love, rather than simply pushing beauty ideals, emphasizing that their content is not just about looking pretty but also feeling good from within.

Summary & Key Takeaways

• Elle and Blair Fowler are influential beauty and fashion vloggers who began their journey on YouTube in 2008, accumulating over 3 million subscribers. They are credited with helping to establish the beauty vertical on the platform by sharing makeup tutorials and hauls.

• The sisters have expanded their brand beyond YouTube, launching their own makeup line, Skylark, and a handbag line with JustFab, showcasing their entrepreneurial spirit and savvy understanding of the beauty industry.

• During their conversation, the sisters candidly discuss online hate, competition between them, and the challenges of maintaining relationships while navigating fame, emphasizing their growth and resilience in the face of criticism.