The Five-Level Strategy for Ad Domination

TL;DR

The five-level strategy aims to create a 300% return on ad spend in 90 days or less, beginning with awareness content for cold traffic. At level one, EJ recommends a brand anthem video that introduces who the brand is, what it does, how it serves customers, and the values behind it. Read on to understand this first level, its audience-building purpose, and how it also supports emails and content creation.

Transcript

today I'm going to show you how to create a 300% return on ad spend in 90 days or less my name is EJ I'm a certified partner with digital marketer I'm also the CEO and founder of Blaze digital Solutions today I'm going over our Infamous five level strategy for ad domination we also use this for emails and content creation and a whole bits and I'm g... Read More

Key Insights

• The five-level strategy is designed to achieve a 300% return on ad spend within 90 days, focusing on different audience types and engagement levels.
• Level one targets cold traffic, aiming to create brand awareness among audiences unfamiliar with the brand, using engaging content like brand anthem videos.
• Brand anthem videos are instrumental in communicating a brand's values and beliefs, helping to generate excitement and interest among potential customers.
• Metrics tracked at Blaze Digital Solutions are crucial for creating effective audiences across various platforms, ensuring targeted and efficient ad campaigns.
• The strategy emphasizes radical creativity and innovation to overcome challenges and seize opportunities, driving forward the brand's vision and goals.
• Collaboration and teamwork are highlighted as essential components in supporting and realizing the brand's vision, contributing to the overall success of the strategy.
• The strategy is not limited to ads but also extends to emails and content creation, providing a comprehensive approach to digital marketing.
• EJ Saunders, as a certified partner with Digital Marketer, brings expertise and proven methodologies to the table, ensuring the strategy's effectiveness and success.

Questions & Answers

Q: How does the five-level strategy aim to create a 300% return on ad spend?

EJ presents the strategy as a plan for creating a 300% return on ad spend in 90 days or less. The excerpt explains level one, building awareness among cold traffic, and says additional videos will cover the remaining levels needed to create the full plan.

Q: What is level one of the five-level strategy for ad domination?

Level one focuses entirely on cold traffic: people who have not visited the site, heard about the product, or encountered the brand. Its main purpose is to create awareness of who the brand is, what it does, and how its products or services help people.

Q: How should a brand engage cold traffic at level one?

The brand should prioritize awareness rather than assume that the audience already understands its offer. EJ demonstrates this approach with a brand anthem video designed to introduce the brand and generate excitement around its values and beliefs.

Q: What is a brand anthem video used for in this strategy?

A brand anthem video is awareness content created for people unfamiliar with the brand. Its role is to get those viewers excited about who the brand is and the values and belief systems it represents.

Q: What should level-one awareness content communicate?

It should communicate who the brand is, what it does, and how it serves people through its products or services. The example also emphasizes passion, creativity, innovation, execution, collaboration, and community.

Q: Why does Blaze Digital Solutions track key metrics at level one?

EJ says Blaze Digital Solutions tracks key metrics for its clients because they provide key elements for creating audiences. He adds that these audiences can be created in just about every platform, although the excerpt does not identify the individual metrics.

Q: Can the five-level strategy be used beyond advertising?

Yes. EJ says Blaze Digital Solutions also uses the five-level strategy for emails and content creation, so its application is not limited to ads.

Q: Who presents the five-level strategy for ad domination?

The strategy is presented by EJ, who identifies himself as a certified partner with Digital Marketer. He also says he is the CEO and founder of Blaze Digital Solutions.

Summary & Key Takeaways

• EJ introduces a five-level strategy aimed at achieving a 300% return on ad spend within 90 days. The first level focuses on engaging cold traffic through brand anthem videos, which are designed to create awareness and excitement about the brand's values and offerings.

• The strategy involves tracking key metrics to effectively target audiences across different platforms. By doing so, Blaze Digital Solutions ensures that ad campaigns are both efficient and impactful, maximizing the return on investment for their clients.

• EJ's approach emphasizes creativity, innovation, and collaboration, essential for overcoming challenges and seizing opportunities in digital marketing. This comprehensive strategy extends beyond ads to include emails and content, providing a holistic marketing solution.