HOW TO STOP YOUR FACEBOOK ADS GETTING DISAPPROVED

TL;DR

Learn how to prevent Facebook ad disapprovals with key insights.

Transcript

hi guys it's been Heath from lead guru and in this video I'm going to talk about how you can stop getting your Facebook ads disapproved how you can stop your Facebook ads and Instagram ads from constantly getting disapproved which a lot of Facebook advertisers deal with on a daily basis now I'm right now in Facebook's advertiser policies and the fi... Read More

Key Insights

• Review Facebook's advertiser policies to understand what content is prohibited and avoid common disapproval triggers.
• Most ad disapprovals are automated by algorithms, but decisions can be appealed for human review.
• Avoid using personal attributes in ad copy, as this can be perceived as intrusive and lead to disapprovals.
• Ensure landing pages are functional without exit pop-ups to prevent ad disapprovals and potential account suspension.
• Maintain proper grammar and avoid excessive punctuation or profanity to comply with Facebook's ad standards.
• Steer clear of before-and-after images or zoomed-in body parts in health-related ads to avoid disapprovals.
• Adhere to restrictions on certain industries like alcohol, gambling, and subscription services to ensure compliance.
• Limit text in ad images to less than 20% to avoid reach restrictions and improve ad performance.

Questions & Answers

Q: What is the main reason Facebook ads get disapproved?

The main reason Facebook ads get disapproved is due to the use of personal attributes in ad copy, which can come across as intrusive. Facebook's algorithms are designed to flag ads that specify personal information about the target audience, such as age or interests, which is against their advertising policies.

Q: How can advertisers appeal a disapproved ad?

Advertisers can appeal a disapproved ad by submitting it for a human review. When an ad is disapproved, a pop-up option in the Facebook ad account allows advertisers to appeal the decision. A human reviewer will then assess the ad, and if it was incorrectly disapproved, the ad may be approved and start running.

Q: What are the consequences of having too many disapproved ads?

Having too many disapproved ads can lead to the suspension of the entire ad account. Facebook closely monitors ad compliance, and repeated violations can result in account suspension, making it difficult to run any ads. It is crucial to adhere to Facebook's advertising policies to avoid such consequences.

Q: Why should advertisers avoid using exit pop-ups on landing pages?

Advertisers should avoid using exit pop-ups on landing pages because Facebook considers them non-functioning, which can lead to ad disapprovals. Exit pop-ups can disrupt the user experience, and if detected, Facebook may disapprove the ad and potentially suspend the ad account if there are repeated violations.

Q: What is the recommended approach for including text in ad images?

The recommended approach for including text in ad images is to ensure it covers less than 20% of the image. Facebook previously restricted ads with more than 20% text, and although this rule has been relaxed, exceeding this limit can still restrict reach. A short, impactful sentence highlighting a key benefit is ideal.

Q: How does Facebook handle ads related to sensitive industries like gambling?

Facebook imposes strict guidelines on ads related to sensitive industries like gambling. Advertisers must adhere to specific targeting criteria, such as age restrictions, and comply with additional rules to ensure ads are appropriate and ethical. Failure to meet these guidelines can result in ad disapprovals and account suspension.

Q: What should advertisers do if they want to use Facebook's brand assets in their ads?

Advertisers wanting to use Facebook's brand assets in their ads should review the copyright and trademark guidelines provided by Facebook. While it is allowed, ads may initially be disapproved, requiring an appeal and compliance with specific requirements. Advertisers should ensure clarity and adhere to the guidelines to avoid issues.

Q: Why is it important to maintain proper grammar in Facebook ads?

Maintaining proper grammar in Facebook ads is important because Facebook disapproves ads with excessive punctuation, such as multiple exclamation marks or question marks. Proper grammar ensures the ad appears professional and complies with Facebook's advertising standards. Avoiding excessive punctuation helps prevent ad disapprovals and maintains account integrity.

Summary & Key Takeaways

• The video provides guidance on preventing Facebook ad disapprovals by understanding Facebook's advertiser policies and avoiding common pitfalls. It emphasizes the importance of reviewing these policies to avoid prohibited content and suggests appealing disapprovals for review.

• Key reasons for ad disapprovals include using personal attributes, non-functioning landing pages, and excessive punctuation. The video advises against using exit pop-ups on landing pages and emphasizes maintaining proper grammar and avoiding profanity.

• Certain industries face stricter restrictions, such as alcohol and gambling, requiring advertisers to carefully follow guidelines. The video also advises limiting text in ad images to enhance reach and performance, and suggests appealing disapprovals for human review.