[SOLVED] Product NOT Linking to Brand Store - Amazon FBA Troubleshooting

TL;DR

Easily fix Amazon listing linking issues by ensuring the UPC or EAN is loaded on the back end of Seller Central and doing a template upload.

Transcript

is your amazon listing not linking to your brand store i've got an easy solution you can complete in less than 10 minutes my name is stephen pope and i'm the founder of my amazon guy so this is a listing if you click on the brand name right now it goes to a search page now this particular brand does have a brand store so why doesn't it link to the ... Read More

Key Insights

• ❤️‍🩹 UPC or EAN not loaded on the back end of Seller Central is a common reason for Amazon listing linking issues.
• ❓ Doing a template upload and properly filling in the SKU, UPC, and utilizing "partial update" can resolve the problem.
• 🆔 Replicating the fix may be necessary for each marketplace due to the brand node ID system's inconsistency.
• 👂 Requesting an Amazon category listing export report can help efficiently address listing issues.

Questions & Answers

Q: Why do Amazon listings sometimes not link to the brand store?

Amazon listings may not link to the brand store if the UPC or EAN is not loaded on the back end of Seller Central. This is a common issue.

Q: How can the UPC or EAN be loaded to fix the listing linking problem?

To fix the listing linking issue, you can do a template upload in Seller Central. Download an inventory file, input the SKU, UPC, and select "partial update" to avoid wiping out other attributes.

Q: Will this fix apply to all Amazon marketplaces?

You will need to replicate the fix in each marketplace separately, such as the UK or Canada. The brand node ID system is sometimes inconsistent across different locations.

Q: Is there a way to export the entire catalog to resolve listing issues more efficiently?

Yes, you can request an Amazon category listing export report, which will help identify and address listing problems in your entire catalog. Watch the recommended video for guidance.

Summary & Key Takeaways

• Many Amazon listings do not link to the brand store because the UPC or EAN is not loaded on the back end of Seller Central.

• Loading the UPC or EAN through a template upload can fix the issue.

• It is essential to include the SKU and use the "partial update" feature to prevent wiping out other attributes.