Behind the Ijustine Brand

TL;DR

Justine Ezarik, known as iJustine, is a web celebrity and YouTube star who found success by creating her own content and building a loyal community of viewers.

Transcript

behind the brand takes an inside look at the people that are making things happen from upcoming entrepreneurs to the big guys we show you how they go about their business meet the innovators with a knowhow and vision to succeed get behind the brand I'm Brian Elliot welcome to another edition of behind the brand today we're here with Justine aeric a... Read More

Key Insights

• 🎥 Justine got started as a web celebrity and YouTube star by creating her own website and filming herself for videos.
• 🅰️ She has multiple YouTube channels, each focusing on a different topic or type of content.
• 🥶 Justine's core audience on YouTube is 12 to 17 year old girls, but she also has a significant following of 17 to 24 year olds.
• 💦 Justine monetizes her YouTube videos through the Partner Program and by working with brands that sponsor her content.
• 👂 She has a dedicated and supportive online community that she listens to and learns from.
• 🎨 Justine is passionate about technology and design, and she does all of her own production, editing, and design work.
• 🫵 She values keeping her content clean and being a positive role model for her viewers.

Questions & Answers

Q: How did Justine get started as a web celebrity and YouTube star?

Justine created her own website and started filming herself for videos when no one wanted to be in them. She gained a following by posting her videos online and people started watching them.

Q: How many YouTube channels does Justine have?

Justine has around eight YouTube channels, including her main channel for edited content, a channel for behind-the-scenes content, a channel for iPhone videos, a channel for tech and gadget reviews, and a gaming channel.

Q: Who is Justine's core audience on YouTube?

Justine's core demographic on YouTube is 12 to 17 year old girls, although she also has an audience of 17 to 24 year olds that is fairly evenly split between males and females.

Q: How does Justine monetize her YouTube videos?

Justine is part of YouTube's Partner Program, which allows her to earn a portion of the ad revenue from the ads that run on her videos. She also works with brands that sponsor her videos.

Summary & Key Takeaways

• Justine Ezarik, also known as iJustine, got her start by creating her own website and filming herself for videos when no one wanted to be in them.

• She went to school for multimedia and has a background in graphic design and video editing.

• Justine has multiple YouTube channels, including one for edited content, behind-the-scenes content, tech reviews, gadget reviews, and gaming.