Dear Twitter!

TL;DR

Twitter is undergoing significant changes under new leadership by Elon Musk, and improvements are needed to make it a successful social media platform.

Transcript

hey what's up I'm Kim BHD here so I really like Twitter okay this comes from a place of love but when you really like something you want to see it succeed so I've been on Twitter for 13 plus years I've tweeted over 50 000 times don't judge me but I use several different Twitter apps I have third party apps on my phone I've already made a dear Twitt... Read More

Key Insights

• 💱 Twitter's recent changes under Elon Musk's leadership have created chaos within the company.
• 👤 The author believes that Twitter can learn from YouTube's success by implementing evolving creator tools and focusing on features that add value for users.
• 🐕‍🦺 Relying on a combination of advertisement revenue and subscription services can provide a balanced approach to generate income for Twitter.
• 💙 Twitter blue, the subscription service, needs to offer compelling features for creators and power users to attract paying customers.
• 🈶 Charging for previously free features like verification may not be well-received, and Twitter should prioritize adding new features that users find valuable.
• 🤩 Supporting the creator class and power users is key to Twitter's success, as they drive engagement and content creation.
• 👤 The author emphasizes the importance of aligning rules and features with user behaviors and incentives to create a successful platform.

Questions & Answers

Q: What changes have occurred within Twitter since Elon Musk took over leadership?

Under Elon Musk's leadership, Twitter has experienced reorganization, firing and hiring of employees, and discussions about implementing new features. Chaos seems to be the prevailing theme.

Q: What makes Twitter unique compared to other social media platforms?

Twitter's unique experience lies in its ability to make users feel reachable and connect them to interesting individuals such as athletes, politicians, celebrities, musicians, and artists.

Q: How can Twitter improve its monetization for creators?

Twitter should adapt and implement features similar to YouTube's monetization tools, such as revenue sharing from ads, donations from followers, sponsorships, and exclusive content offerings.

Q: Is relying on advertisers or introducing subscription services more beneficial for Twitter's revenue?

While subscription services can provide steady recurring revenue, ads remain a significant source of income for social media platforms. Twitter should strike a balance and focus on offering valuable subscription features while also maintaining ad revenue.

Q: What features should Twitter blue, the subscription service, offer to entice users to pay?

Twitter blue needs to provide features that creators and power users genuinely desire, such as higher-quality media options, better monetization tools, exclusive access, and enhanced functionality.

Q: Will charging for previously free features like verification be well-received by users?

Charging for previously free features may face resistance, especially when it comes to verification. Twitter should focus on adding new value-added features that users are willing to pay for rather than charging for existing ones.

Summary & Key Takeaways

• The content discusses the chaos happening within Twitter, as Elon Musk takes over leadership and implements drastic changes.

• The author expresses their desire for Twitter to succeed and highlights the unique experience it offers in connecting users with interesting individuals.

• The author suggests that Twitter can learn from YouTube's success by implementing a suite of evolving creator tools and focusing on features that add value for users.