Social Media Platforms are Crushing Brands' Dominance!

TL;DR

D-Commerce enables web 2 brands to seamlessly transition into web 3 by empowering them to engage and reward their community directly, solving the problem of not fully owning or understanding their audience.

Transcript

this is not because the platforms are evil but it's because it's very competitive everyone on the platforms is competing for the same eyeballs and there's only so much real estate really okay so today I'm really happy to welcome on a metaville show co-founder of d-commerce that is De Commerce Roy bernheim welcome Roy thanks Jamie great to be here s... Read More

Key Insights

• 🥺 Building a community-led brand significantly increases revenue, repeat purchases, and customer lifetime value.
• ⛔ Existing web 2 platforms limit audience reach and limit brands' ability to fully engage with their audience.
• 🕸️ D-Commerce solves the problem by providing a customizable social environment that seamlessly integrates with web 2 platforms.
• 💾 Brands can save on waste and create more sustainable practices by involving their community in the product development process.
• 🔉 D-Commerce does not rely on API access to social media platforms and instead focuses on integrating with platforms like Shopify and Salesforce.
• 😌 The future of e-commerce lies in community-led brands that embrace their audience and reward them for their contributions.
• 🕸️ Web 2 and web 3 will coexist, with web 3 gradually gaining market share and disrupting the ad model of web 2 platforms.

Questions & Answers

Q: What is the main problem that web 2 brands face when it comes to engaging their audience?

Web 2 brands often struggle to fully understand and engage with their audience due to the limitations of social media platforms. They rely on these platforms for reach, but the algorithms prioritize paid content, resulting in a low reach to their own followers.

Q: How does D-Commerce solve the problem of audience reach and engagement for web 2 brands?

D-Commerce enables web 2 brands to have their own webshop or landing page where they can host their community and socialize, humanize, and gamify their brand. This allows for deeper engagement with the audience, significantly increasing repeat purchases and customer lifetime value.

Q: Does D-Commerce rely on APIs from social media platforms?

No, D-Commerce does not rely on API access to social media platforms. Instead, it seamlessly integrates with platforms like Shopify and Salesforce, allowing brands to have a 360-degree view of their audience without the risk of API revocation.

Q: What are the benefits of using D-Commerce for brands in terms of SEO?

D-Commerce improves SEO for brands by increasing the average time spent on their website. This increased engagement signals to search engines like Google that the brand is providing valuable content, resulting in improved search rankings.

Summary & Key Takeaways

• D-Commerce is a platform that allows web 2 brands to bring their existing customers into web 3 without leaving web 2 experiences, enabling them to own and engage their community directly.

• Brands that embrace community-led approaches see significant increases in revenue, customer engagement, repeat purchases, and lifetime value.

• D-Commerce provides a customizable social environment that seamlessly integrates with web 2 platforms, allowing brands to have deeper engagement, data analytics, and additional forms of interaction with their community.