Open Innovation: Fast Track and Wayra Builder - Telefónica Innovation Day 2020

TL;DR

Telefonica uses fast prototyping to connect startups with business units for rapid product development.

Transcript

show us so their spirit that we want to reinvent ourselves but there was an idea that's been floating around our heads and we can't get rid of it is that if innovation is execution implementation how can we go one step further how can we be more practical if we're going to bring in the best assets of the startups and link them up with our business ... Read More

Key Insights

• ❓ Fast Track prototyping enables rapid validation and product development.
• ❓ Startups can collaborate with Telefonica through initiatives like the Living App activation program.
• ❓ Wire Builder supports startups by leveraging Telefonica's resources.
• 🐕‍🦺 DiTa technology enhances remote customer service.
• 🪛 Telefonica's focus on innovation and collaboration drives agile product development.
• 😒 The use of QR codes enhances customer interactions with services.
• ♿ Access to R&D capabilities and resources can accelerate startup growth.

Questions & Answers

Q: What is Telefonica's Fast Track prototyping unit?

Telefonica's Fast Track is a small prototyping unit in open innovation that focuses on validating prototypes and transferring knowledge to business units for product development.

Q: How do startups collaborate with Telefonica?

Startups collaborate with Telefonica by participating in specific projects like the Living App activation program, where they can validate their ideas and potentially have their products integrated into Telefonica's offerings.

Q: How does DiTa technology improve remote customer service?

DiTa technology allows companies to sell services remotely through channels like WhatsApp, optimizing processes, reducing costs, and providing a seamless customer experience.

Q: What is Wire Builder and how does it support startups?

Wire Builder is an initiative at Telefonica that supports startups by leveraging patents, technology, and ideas to help them accelerate their go-to-market strategies and value propositions.

Summary & Key Takeaways

• Telefonica's Fast Track is a small and agile prototyping unit in open innovation.

• The team works on validating prototypes for products that can be scaled up.

• Startups can collaborate with Telefonica through specific projects like the Living App activation program.