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Everything You (probably) Don't Know About Sales & Business | Matt Easton | Podcast series / Mark...

November 13, 2023
by
Behind the Brand
YouTube video player
Everything You (probably) Don't Know About Sales & Business | Matt Easton | Podcast series / Mark...

TL;DR

Slow down the sales process, ask if it makes sense to move forward, and focus on building relationships during follow-up.

Transcript

um what's a good next step on my end I don't know I'll call you Friday at 4:30 right versus what's a good next step for me uh Matt I don't know I totally get it how about we do this I'll call you Friday 4:30 p.m. if I haven't heard from you before then fair enough right when you say fair enough what you're doing is you're strapping a parachute onto... Read More

Key Insights

  • 🥺 Slowing down the sales process and focusing on understanding the customer's needs leads to better results and stronger relationships.
  • ❓ Giving someone an out or alternative options during a negotiation increases the chances of reaching a mutually beneficial agreement.
  • 🥶 Cold plunging and cold therapy can have significant positive impacts on overall health and well-being.
  • 😷 Effective sales coaching involves asking the right questions, actively listening, and providing valuable solutions.

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Questions & Answers

Q: How can giving someone an out during a negotiation actually increase the chances of getting what you want?

Giving someone an out, such as a parachute or alternative option, makes them feel safe and more likely to agree to your proposal. By providing them with a choice, they are less likely to feel trapped and more willing to work with you.

Q: How can cold plunging and cold therapy contribute to overall health and well-being?

Cold plunging and cold therapy have been found to provide numerous health benefits, such as reducing inflammation, improving sleep, boosting mood and energy levels, increasing metabolism, and enhancing overall physical and mental well-being.

Q: What is the key to effective sales coaching?

The key to effective sales coaching is understanding the needs and concerns of the customer and providing valuable solutions. It is about building relationships, actively listening, and asking the right questions to uncover their pain points and address them effectively.

Q: How can slowing down the sales process in the beginning lead to faster results in the end?

Slowing down the sales process allows for better understanding of the customer's needs and concerns, enabling the salesperson to provide tailored solutions. This leads to better outcomes, increased customer satisfaction, and ultimately faster results due to a more efficient and effective sales process.

Summary & Key Takeaways

  • Matt Easton, founder of Easton University, shares his journey from a broke kid to a successful sales coach and entrepreneur.

  • He emphasizes the importance of slowing down the sales process and focusing on understanding people's needs to provide valuable solutions.

  • Matt explains the power of asking if it makes sense to move forward with an agreement or meeting, rather than pressuring or bombarding potential clients.


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