Building the Brand: Part 6 "The Storytelling Machine" | The Nick Bare Podcast 105

TL;DR

Nick Bare shares lessons from endurance training and business growth.

Transcript

previously on building the brand so I'm on this 18m training run and I'm 10 miles in and when I'm 10 miles in my legs hurt I'm tired I'm I'm fatigued and I say I'm done for the day man if I quit on this run what does that say about my character what else will I quit on in my life the way you do one thing is the way you do everything so I go back to... Read More

Key Insights

• Nick Bare emphasizes the power of storytelling in building a brand, highlighting the importance of positioning oneself as a guide rather than a hero to inspire and teach others.
• The transition from focusing on success to significance is a pivotal theme, especially after Nick became a father, reshaping his priorities and approach to professional and personal life.
• Endurance training parallels business challenges, teaching the value of consistency, patience, and playing the long game, which are crucial for personal and professional growth.
• The creation of a content and storytelling machine was not a deliberate strategy but rather an organic evolution driven by passion for endurance sports and sharing those experiences.
• Nick's endurance journey, including Ironman and Leadville 100, taught him about the importance of preparation, community support, and the realization that nothing is unbelievable with the right mindset.
• Building a community rather than an audience is key, where active engagement and shared interests foster deeper connections and a sense of belonging among people.
• The introduction of quality programs and banned substance testing in BPN products underscores the commitment to fueling performance with trusted and verified supplements.
• Balancing family life and professional ambition is possible through intentionality and planning, allowing for personal fulfillment and career success simultaneously.

Questions & Answers

Q: What inspired Nick Bare to write 'one more' under his hat bill?

During an 18-mile training run, Nick Bare felt the urge to quit due to fatigue. To push himself further, he completed an extra mile beyond his goal. This act of resilience inspired him to write 'one more' under his hat bill, symbolizing his commitment to perseverance and motivating others to adopt the same mindset.

Q: How did the pandemic impact BPN's growth?

Despite the challenges posed by the pandemic, BPN experienced explosive growth between 2019 and 2020, with revenue increasing from $4 million to $22 million. This growth was fueled by the launch of new products like g1m Sport and the increased focus on content creation and storytelling, which resonated with a growing audience seeking inspiration and guidance during uncertain times.

Q: What role does endurance training play in Nick Bare's approach to business?

Endurance training has taught Nick Bare valuable lessons applicable to business, such as the importance of consistency, patience, and playing the long game. These principles are crucial for personal and professional growth, as they emphasize the need for continuous improvement, resilience, and the ability to adapt to changing circumstances, which are essential for building a successful brand.

Q: How does Nick Bare differentiate between an audience and a community?

Nick Bare differentiates an audience from a community by describing an audience as passive, where one person speaks to many, while a community is active, with many people engaging with each other around shared interests. Building a community involves fostering deeper connections and a sense of belonging, which is more meaningful and impactful than merely having an audience that consumes content passively.

Q: Why is the concept of 'go one more' significant to Nick Bare and his community?

The 'go one more' mindset symbolizes resilience, perseverance, and the commitment to push beyond perceived limits. It resonates deeply with Nick Bare and his community, as it encourages individuals to embrace challenges and overcome obstacles in both fitness and life. This philosophy has become a rallying cry for the BPN community, inspiring thousands to tattoo it on their bodies as a reminder of their commitment to personal growth.

Q: What is the importance of storytelling in building the BPN brand?

Storytelling is central to building the BPN brand, as it allows for authentic connection with the audience by sharing real experiences and lessons learned. By positioning themselves as guides rather than heroes, BPN inspires and educates their community, fostering trust and engagement. This approach has been instrumental in creating a strong, loyal community that actively participates in the brand's journey.

Q: How does Nick Bare balance professional ambition with family life?

Nick Bare balances professional ambition with family life by being intentional and planning carefully. He acknowledges the challenges of pursuing career goals while being present for his family but emphasizes that both can be achieved simultaneously. By prioritizing his values and making deliberate choices, Nick has learned to lead his family and business effectively, finding fulfillment in both areas.

Q: What lessons did Nick Bare learn from the Leadville 100 experience?

The Leadville 100 experience taught Nick Bare the importance of preparation, community support, and the realization that nothing is unbelievable with the right mindset. The race was a turning point, highlighting the parallels between endurance training and life, such as the value of patience, consistency, and playing the long game. It reinforced the significance of building a community and the power of storytelling in inspiring others.

Summary & Key Takeaways

• Nick Bare discusses the evolution of BPN from 2019 to 2022, focusing on the growth of the brand through storytelling and community building. He shares personal milestones, such as completing Ironman and Leadville 100, and emphasizes the lessons learned from endurance training that apply to business and life.

• The podcast highlights the transition from success to significance, especially after Nick became a father. He shares insights on balancing professional ambition with family life, the importance of consistency, and the power of community in building a resilient and authentic brand.

• Nick reflects on the creation of a content and storytelling machine, which naturally evolved from his passion for endurance sports. He underscores the value of quality in BPN products, the significance of building a community, and the parallels between endurance training and business challenges.