Guy Kawasaki on the Art of Enchantment P2 | Summary and Q&A

February 8, 2013
Behind the Brand
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Guy Kawasaki on the Art of Enchantment P2


"Learn how to create deep, voluntary relationships that can change hearts, minds, and actions, through Guy Kawasaki's book Enchantment."

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Key Insights

  • 🌗 Enchantment focuses on creating deep, voluntary, and long-lasting relationships that can create change.
  • 💦 The book draws inspiration from influential works on persuasion and influence.
  • ❓ Enchanting others is relevant in various scenarios, from personal interactions to professional settings.

Questions & Answers

Q: How is "Enchantment" different from the author's previous books?

"Enchantment" reflects 30 years of experience and aims to teach readers how to create deep, long-lasting relationships. Unlike previous books, it focuses on enchanting people through heart, mind, and action changes.

Q: Who needs this book the most?

This book is relevant to anyone who wants to improve their ability to enchant others. It can benefit executives, sales teams, and individuals from all walks of life, as enchantment is a form of persuasion.

Q: How can employees on the frontlines of customer service enchant customers?

While some might believe they lack power or authority, enchantment is possible at any level. Even in challenging environments, individuals can create positive experiences by believing in the value of their interactions and going beyond their job description.

Q: What role does culture play in enchanting customers?

Culture is vital in fostering an environment that empowers employees to enchant customers. Examples like Southwest Airlines and Zappos show that companies emphasizing customer service create a culture where employees are encouraged to go above and beyond.

Summary & Key Takeaways

  • Enchantment is a book that reflects 30 years of experience, aiming to help readers develop the skills to enchant others and create mutually beneficial relationships.

  • The author draws inspiration from influential books like "Influence" by Robert Cialdini and "How to Win Friends and Influence People" by Dale Carnegie.

  • Enchanting people is relevant in various situations, from everyday interactions like checking into a hotel or airline, to a sales team trying to persuade clients.

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