Avoid Keyword Ranking Drops - Weekly LIVE Q&A with Steven Pope - Ask ANY Amazon FBA Question!

TL;DR

Category placement on Amazon may not have a significant impact on sales as most customers search for specific products rather than browse categories.

Transcript

so so so what what whoops foreign food so so so so so so uh welcome to the my amazon guy podcast my name is stephen pope and i'm the founder of my amazon guy in today's noon every week at noon eastern standard time session it will be a live q a where any question related to amazon is in scope and i will answer it to the best of my knowledge and abi... Read More

Key Insights

• ❓ Category placement may not be as critical to product visibility and sales on Amazon as it once was.
• ♿ Brand name and trademark registration can impact category placement and brand registry accessibility.
• 💀 Stickers of similar sizes can be used for FN SKUs as long as the barcode can still be scanned effectively.
• 👂 Requesting the inclusion of seller contribution images and filing tickets in the appropriate support channels can help resolve listing image issues.
• 💱 Changing email addresses is generally safe, but precautions should be taken with bank information changes.
• 🎟️ It is important to file tickets and provide supporting documentation for any brand-related issues in Brand Registry.
• ❓ Amazon's support channels may provide different responses regarding account and brand registry issues, necessitating further follow-up.
• 🖐️ Keyword and search term optimization strategies play a crucial role in product visibility and sales on Amazon.
• 😘 It is recommended to remove low-value or repetitive keywords in search term optimization to improve indexing and relevancy.
• 👨‍🔬 It is essential to pay attention to keyword density on Amazon, but the importance may not be as significant as in other search engines.
• 😒 Strategic use of keywords in the title, bullet points, A+ content, and description fields can help improve indexing and visibility.
• 🫠 It is possible to run ads on competitor's listings by setting up offensive or defensive ASIN targeting campaigns.
• ❓ Regular monitoring and optimization of PPC campaigns are crucial for success.
• ❓ Supplements are a highly competitive category with specific challenges for advertising and ranking.
• 🧑‍🏭 The potential success of a PPC campaign in a particular category depends on various factors, including competition and budget allocation.
• 🪛 Amazon Business offers benefits for B2B sellers, but it may not be a significant revenue driver.
• ❓ The process for obtaining verification and establishing sales data on Amazon Business may require additional steps.
• ❓ Combining product variations from the start of a listing is recommended for optimal results.
• 😜 Sustaining keyword rank improvement requires continuous optimization and iteration based on competitor performance.
• 🌒 Differentiation of product variations can be done through size, quantity, color, style name, scent, or flavor.

Questions & Answers

Q: Is category placement crucial for product visibility and sales on Amazon?

Category placement may not significantly impact sales as most customers search for specific products rather than rely on category navigation.

Q: Can I use stickers of different sizes for my FN SKU?

While it is generally recommended to use the sizes available for download through Seller Central, scaling the barcode to fit a similar-sized sticker should be safe, as long as the code can still be scanned accurately.

Q: My product images are not showing on the listing. What can I do to fix this?

File a ticket with Amazon's support to request the inclusion of your seller contribution images. Additionally, check if your brand node ID is correct and if the catalog team has locked down the listing.

Q: How can I change my email address associated with my Amazon account? Are there any risks involved?

Changing your email address is generally safe, but caution should be exercised when making changes to bank information. It is recommended to wait until after a bank deposit goes through before making any email changes.

Summary & Key Takeaways

• Category placement on Amazon may not have a significant impact on product visibility and sales, as most customers rely on search terms rather than category navigation.

• Differentiating products into multiple categories can be beneficial, especially if they are applicable to more than one category.

• Brand name and trademark registration can also influence category placement on Amazon.