How to Perform SEO Tests + Growing Affiliate Sites with Matt Diggity

TL;DR

SEO tests reveal which optimization strategies work for a specific site by isolating variables and measuring changes in Google rankings. Matt Diggity discusses testing alt text, internal links, anchor text, keywords, and content formatting, then applying validated findings to grow affiliate sites. He also explains how the Affiliate Lab covers the full site lifecycle through content, link building, scaling, and monetization. Read on for practical testing methods and implementation guidance.

Transcript

hey everyone welcome back to the niche pursuits podcast i'm your host spencer hawes and it's great to be back with another interview i've actually got matt diggety from diggitymarketing.com back on the show he is back for the third time and i'll tell you what the first two news and so i brought matt for another one and i do not think that this one ... Read More

Key Insights

• 💦 SEO testing is crucial to overcoming misinformation in the industry and identifying personalized strategies that work for specific websites.
• 👨‍🔬 Varied internal linking and careful optimization of anchor text can significantly influence search engine rankings without incurring penalties for over-optimization.
• 👨‍🔬 Content clarity and answering specific queries directly increases chances of gaining featured snippets, greatly enhancing visibility on search engines.
• 🦻 Beginners should build their sites from scratch to foster a thorough understanding of SEO, which aids in troubleshooting and strategy implementation later on.
• 👤 The Affiliate Lab serves as a constantly updated resource for both entry-level and advanced users, providing extensive knowledge to drive affiliate marketing success.
• 🏆 Single-variable testing methods, like gibberish word tests, provide a controlled environment for measuring the effectiveness of various SEO tactics.
• 🍻 The importance of link building has resurfaced, and authority links remain a pivotal factor in the ranking success of affiliate sites.

Questions & Answers

Q: What are the main benefits of performing SEO tests?

SEO tests help separate reliable findings from the theories, conjecture, and conflicting advice found throughout the SEO industry. They show whether a specific change improves rankings on your own site, allowing decisions to be based on measured results rather than general claims.

Q: How can you conduct a simple SEO test?

Create identical pages with nonsensical text, then change only one variable, such as the alt tags. Compare how the pages rank to determine whether that isolated factor affects the result.

Q: Which SEO elements can site owners test?

Site owners can test alt text, the number of internal links, anchor-text variation, keyword targeting, and content formatting. The goal is to change a specific element and observe whether Google rankings improve.

Q: Why should internal-link anchor text be varied?

The discussed tests suggest that mixing target anchor text with variations produces better ranking outcomes than using completely uniform anchors. This approach can also reduce the risk of over-optimization.

Q: How can content be formatted to improve its chances of earning featured snippets?

Content should answer a specific query clearly and directly in a format that is easy to consume. This clarity helps Google understand the topic and can increase the content’s chance of appearing as a featured snippet.

Q: How should beginners approach building an affiliate site?

Beginners should build a site from scratch so they understand SEO fundamentals and the technical work involved in operating it. That experience becomes useful when troubleshooting problems and scaling the site later.

Q: What does Matt Diggity’s Affiliate Lab teach?

The Affiliate Lab teaches the full lifecycle of an affiliate site, whether someone is starting from scratch or growing an existing property. Its topics include niche selection, on-site SEO, content, backlink acquisition, scaling, and monetization.

Q: How does the Affiliate Lab incorporate Matt Diggity’s SEO testing?

Matt Diggity uses the Affiliate Lab as a resource for the tests he has performed and the conclusions he has reached about ranking sites in Google. The course contains more than 40 hours of content and receives monthly updates to reflect new findings.

Summary & Key Takeaways

• Matt Diggity emphasizes the importance of SEO testing to strip away noise in the industry and discover effective strategies tailored to individual sites.

• The discussion highlights various SEO tests conducted by Matt, including optimizing internal linking and alt tags, and the significance of content formatting for achieving featured snippets.

• The Affiliate Lab is presented as a comprehensive training resource for both beginners and experienced marketers, offering insights into building and scaling successful affiliate sites.