How To Find Your Niche On INSTAGRAM In 2019! (3 CRUCIAL STEPS)

TL;DR

To find your Instagram niche, choose one clear subject, develop a recognizable style within it, and organize your feed so every post fits the overall look. David Hammons illustrates the problem with a landscape photography page that also includes portraits, animals, personal photos, and commercial videos, effectively five niches competing for attention. Read on for practical ways to evaluate, refine, and present your niche consistently.

Transcript

all right guys what is going on david hammons not beautiful mother nature today we are obviously in my room we're not outdoors like I normally am and the reason for that is it is way too cold it's almost December not gonna do that we're gonna chill in here hibernate a little bit okay but in today's video guys we were speaking of how to find your ni... Read More

Key Insights

• 🔂 Focusing on a single niche significantly improves your chances of attracting a loyal following on Instagram.
• 💄 Developing a distinct style within your chosen niche enhances the aesthetic appeal of your profile, making it more engaging.
• 🤱 It's essential to assess the overall composition of your feed to maximize visual impact and coherence.
• 👤 Many users mistakenly believe they can cover various niches without realizing it may diminish their brand's strength on social media.
• 😀 Utilizing planning apps can provide clarity and assist in arranging content for optimal presentation.
• 🧘 Clear branding on Instagram not only helps in gaining followers but also positions you as an expert in your niche.
• ⌛ Consistency in both content and style is crucial for maintaining audience interest and engagement over time.

Questions & Answers

Q: How do you find your niche on Instagram?

Start by choosing one clear subject for your account, then objectively review every post to see whether it belongs. Next, narrow that subject into a distinct style and organize the feed so its overall presentation remains cohesive.

Q: What are the three crucial steps for finding an Instagram niche?

First, pick one niche instead of combining several unrelated subjects. Second, go deeper by developing a specific style within that niche. Third, arrange your content so the feed looks organized and aesthetically consistent.

Q: Why should an Instagram account focus on one niche?

A single niche makes the account’s purpose easier for visitors to understand. The speaker argues that an account covering five areas competes against specialized accounts that focus completely on just one of those areas.

Q: How can I tell whether my Instagram page contains multiple niches?

Review the page objectively from a third-person perspective and classify what each post depicts. A supposed landscape photography page becomes multiple niches when it also contains personal photos, family or friends, animals, and commercial videos.

Q: Can I use separate Instagram pages for different niches?

Yes. David Hammons describes keeping landscape photography on one page and lifestyle or fashion photos of himself on a personal page. He avoids mixing landscapes, portraits, wildlife, friends, or unrelated objects across those accounts.

Q: How do I develop a style within my Instagram niche?

After selecting the main niche, narrow it further by choosing a consistent visual approach. The speaker’s example is landscape photography with an outdoor focus and wide-lens landscape images, rather than photography of every kind.

Q: How should I organize my Instagram feed around a niche?

Consider how the posts look together across the entire feed, not only how each image appears by itself. Arrange and curate the content so the profile has a coherent aesthetic that reinforces the chosen niche and style.

Q: What tools can help plan an Instagram feed?

The existing page guidance names Unum and Preview as apps for arranging and visualizing an Instagram grid before posting. They can help you assess how photos fit together and avoid an unorganized presentation.

Summary & Key Takeaways

• The first tip emphasizes the importance of selecting a single niche for your Instagram account to stand out in a saturated market and attract dedicated followers.

• The second tip involves refining your niche by identifying a specific style within that niche to create a more cohesive and attractive profile that resonates with your audience.

• The final tip focuses on the organization of content to ensure aesthetic appeal on your feed, suggesting tools like layout apps to visualize and curate your posts effectively.