How to Improve Local SEO Rankings in 2020

TL;DR

To improve local SEO rankings, focus on four key actions: identify where customers search online, optimize essential profiles like Google My Business and Yelp, create HTML pages with local keywords and landmarks, and use local listing services to ensure consistent business information. Implementing these steps can significantly increase visibility and leads for local businesses.

Transcript

okay so this year we were finalists for local seo campaign of the year we increased clients leads by using local seo by over 70 year over year throughout the entire year really awesome stuff so today i'm going to walk you through four things that you need to do so you can rank better when it comes to local seo in 2020 let's dive into it before you ... Read More

Key Insights

• Local SEO is essential for multi-location businesses, franchises, and directory websites to rank in local search results effectively.
• Identifying where customers search online is crucial; creating a comprehensive list helps ensure all potential touchpoints are addressed.
• Claiming and optimizing top profiles like Google My Business, Yelp, and Facebook is vital for maintaining a strong online presence.
• Accurate name, address, and phone number information on profiles is critical for local SEO success.
• HTML pages should include local landmarks, terms, and optimized images to enhance search engine visibility.
• Using local listing services like Moz Local and Yext ensures consistency across the web, improving local SEO performance.
• Review generation platforms like Trustpilot and Podium help gather customer feedback, boosting online reputation and SEO.
• A holistic approach to local SEO involves optimizing both online profiles and website content for local search visibility.

Questions & Answers

Q: What types of businesses benefit most from local SEO?

Businesses that benefit most from local SEO include multi-location businesses, franchises, directory websites, review sites, and news sites. These types of businesses need to rank in local search results to attract customers searching for services or products within a specific geographic area.

Q: Why is it important to identify where customers search online?

Identifying where customers search online is crucial because it helps businesses target their SEO efforts effectively. By knowing which platforms and websites customers use to find services, businesses can optimize their presence on those sites, ensuring they reach potential customers at the right touchpoints.

Q: What are the key elements of a top online profile?

A top online profile should include accurate name, address, and phone number information, as well as high-quality photos, videos, and reviews. Additionally, it should have a well-crafted description of services, quick response times, and active engagement with customers. These elements help improve visibility and reputation in local search results.

Q: What should be included on an HTML page for local SEO?

An HTML page for local SEO should include a title, description, H1 and H2 tags, and content that mentions local landmarks, terms, and directions. Optimized images with appropriate file names, alt text, and captions, as well as embedded maps and local schema markup, enhance the page's relevance to local searches.

Q: How do local listing services improve local SEO?

Local listing services like Moz Local and Yext improve local SEO by ensuring that a business's information is consistent across the web. They help manage and update listings on various platforms, which enhances visibility in search results and ensures that customers find accurate information about the business.

Q: Why are review generation platforms important for local SEO?

Review generation platforms like Trustpilot and Podium are important for local SEO because they help businesses gather and manage customer feedback. Positive reviews improve a business's online reputation, which can influence search rankings and customer trust. These platforms facilitate the review process, encouraging more customers to leave feedback.

Q: What is the holistic approach to local SEO mentioned in the video?

The holistic approach to local SEO involves optimizing both online profiles and website content for local search visibility. This includes claiming and managing profiles on key platforms, ensuring consistent information across listings, creating optimized HTML pages, and actively generating and managing customer reviews to maintain a strong online presence.

Q: How did Ignite Visibility increase client leads using local SEO?

Ignite Visibility increased client leads by over 70% using local SEO strategies focused on optimizing online profiles, ensuring consistent information across the web, and generating positive customer reviews. By enhancing visibility and reputation in local search results, they effectively attracted more potential customers to their clients' businesses.

Summary & Key Takeaways

• This video provides a comprehensive guide to improving local SEO rankings in 2020 through four essential steps. It emphasizes the importance of understanding where customers search online and optimizing key profiles like Google My Business and Yelp. Accurate information, such as name and address, is crucial for effective local SEO.

• Local SEO is not just about ranking in the local pack but requires a holistic approach. Creating optimized HTML pages with local terms and landmarks, and employing local listing services, ensures consistency and enhances search visibility. Review generation platforms are also highlighted as essential tools for maintaining a positive online reputation.

• The video outlines how Ignite Visibility increased client leads by over 70% using local SEO strategies. Key takeaways include the importance of claiming profiles, using local listing services, and generating reviews. A strong branded presence in search results is crucial for businesses aiming to rank locally.