How to Create an Online Course that SELLS! (Step-by-Step Tutorial)

TL;DR

Create an online course that sells by choosing a topic rooted in your skills and experience, defining a specific audience, researching demand, and pre-selling before recording. Investigate two to five competing course creators, identify gaps you can fill, and package your knowledge as a step-by-step journey from point A to point Z. Read on for practical guidance on validating and positioning your course.

Transcript

this video is brought to you by thinkific one of the fastest and most impactful ways to get your knowledge out into the world make more money and make a bigger impact is to take that knowledge that's lying dormant in your brain and turn it into a high impact high income online course here at think media we are a team of successful course creators g... Read More

Key Insights

• 🎯 Start by identifying your skills, talents, and experiences that can benefit your target audience.
• 👨‍🔬 Conduct market research to differentiate yourself from competitors and determine if there is demand for your course.
• 🪡 Pre-selling your course can provide valuable insights and help you understand your audience's needs.
• 🧑‍🎓 Clearly define the outcomes you want your students to achieve and structure your course content accordingly.
• 🚚 Choose the most suitable delivery methods for your content, such as videos, slideshows, or audio downloads.
• ❓ Consider incorporating community features to enhance the learning experience and foster engagement.
• 📟 Create a compelling sales page that highlights the benefits and solutions your course offers.

Questions & Answers

Q: How do you create an online course that sells?

Start by choosing a topic based on your skills, talents, and life experience, then identify the specific audience that needs that knowledge. Research existing courses and pre-sell your idea before recording so you can confirm interest and understand what prospective students need.

Q: How should I choose a topic for my online course?

Write down the skills, talents, and life experiences you could use to help someone else. Then connect those ideas to an audience with a clear need, such as beginners who want guidance from someone further along the same journey.

Q: Do I need to be an expert to create an online course?

No, you do not have to be an expert. You can act as a guide, leader, or friend by packaging knowledge you have already gained into a step-by-step sequence that moves someone from point A to point Z.

Q: How do I define the target audience for my course?

Decide whether your ideal student is a beginner, an intermediate learner, or someone experiencing a life transition. Describe that person clearly, because trying to reach everyone can result in reaching no one.

Q: How can I research the market for my course?

Investigate what other course creators are doing on your topic, including what they teach, what they charge, and how many students are enrolled. This research helps you determine whether people are interested before you record lessons or map out modules.

Q: How many competing course creators should I research?

The tutorial recommends examining two to five other course creators. Review their course outlines and offers, then look for gaps your own skills and life experience could fill.

Q: Should I pre-sell my online course before creating it?

Pre-selling can show whether someone will actually pay for the content before you create the full course. It is especially practical if you already have an email list, a content audience, or podcast listeners.

Q: How can I pre-sell an online course?

Create a simple landing page and invite people to join a waitlist for the course release. You can run the offer for a limited time, provide a discount, or restrict enrollment to a certain number of people, then survey those buyers about their needs and struggles.

Summary & Key Takeaways

• The video provides a step-by-step guide on creating an online course, including picking a topic, conducting market research, pre-selling, outlining the course, delivering the content, and marketing the course.

• It emphasizes the importance of identifying your skills and talents, understanding your target audience, and creating outcomes for success.

• The video also highlights the various ways to deliver the course content, including video lessons, slideshows, audio downloads, and community engagement.