Why Businesses Need Systems, Not Just Websites

TL;DR

Businesses don't just want a website; they want solutions that increase revenue and ease operations. Offering systems like booking tools or CRM solutions tailored to specific business needs can lead to higher conversion rates. By understanding and solving real business problems, service providers can deliver more value and stand out from the competition.

Transcript

Hi, my name is Tyler Moore. I've been building websites for over 20 years and this is Emmanuel Diaz. He's been making websites for a long time and has made over a thousand websites. You told me something last week. You said that nobody actually wants a website. They want something else instead. Uh defend that. Yeah, so you know, if if you run a web... Read More

Key Insights

• Businesses often view websites as static tools, like business cards, rather than dynamic solutions.
• The real desire of businesses is to increase revenue and streamline operations.
• Custom systems that automate tasks and improve efficiency are more valuable than aesthetic website improvements.
• Niche solutions tailored to specific business needs can lead to higher customer satisfaction and retention.
• Understanding a business's pain points is crucial for offering relevant and impactful solutions.
• Subscription models for custom solutions can provide ongoing value and revenue.
• AI tools can facilitate the creation of bespoke software solutions for small businesses.
• Demonstrating a tangible impact on a business's bottom line can lead to long-term client relationships.

Questions & Answers

Q: How can businesses benefit from custom systems over traditional websites?

Custom systems provide businesses with tools that directly address their specific needs, such as booking systems or CRM solutions, which can streamline operations and increase revenue. Unlike traditional websites, these solutions offer tangible improvements to a business's efficiency and profitability, making them more valuable to business owners.

Q: What are some examples of niche solutions for businesses?

Examples of niche solutions include automated booking systems for training centers, custom CRM systems for managing client interactions, and personalized appointment presentation tools for bridal boutiques. These solutions are tailored to the unique needs of each business, offering specific functionalities that generic software might not provide.

Q: Why is understanding a business's pain points important?

Understanding a business's pain points allows service providers to offer solutions that directly address and solve these issues. This approach not only increases the likelihood of closing a sale but also ensures that the solution provided adds real value to the business, leading to higher customer satisfaction and retention.

Q: What role do AI tools play in creating custom solutions for businesses?

AI tools can significantly ease the development of bespoke software solutions by automating complex tasks and providing insights into business operations. These tools enable service providers to quickly create tailored systems that meet the specific needs of small businesses, offering them a competitive edge in the market.

Q: How can subscription models benefit businesses providing custom solutions?

Subscription models provide a steady revenue stream for businesses offering custom solutions, while also ensuring that clients receive ongoing support and updates. This model encourages long-term relationships, as clients continue to derive value from the solutions provided, often surpassing the cost of the subscription.

Q: What is the main takeaway for businesses looking to sell solutions instead of websites?

The main takeaway is to focus on solving real business problems rather than just offering a visually appealing website. By identifying and addressing specific pain points, businesses can offer solutions that improve operations and increase revenue, leading to higher conversion rates and long-term client relationships.

Q: How can service providers identify potential solutions for different businesses?

Service providers can identify potential solutions by engaging with business owners to understand their daily challenges and unmet needs. Conducting research in specific industries and leveraging insights from existing clients can also help in developing solutions that address common issues faced by similar businesses.

Q: What strategies can new service providers use to approach potential clients?

New service providers can start by reaching out to friends and family with small businesses to understand their needs and develop solutions. Building a demo version of a solution for a specific niche and showcasing it to potential clients can also be an effective strategy. The key is to present solutions that solve real problems rather than just offering a website redesign.

Summary & Key Takeaways

• Businesses are less interested in having a visually appealing website and more focused on solutions that directly impact their revenue and efficiency. Custom systems like booking tools or CRM solutions tailored to their specific needs can offer significant value.

• Understanding the unique challenges and pain points of a business allows service providers to pitch solutions that solve real problems, leading to higher conversion rates and customer satisfaction.

• By focusing on delivering outcomes rather than just a website, businesses can differentiate themselves from competitors and build lasting client relationships through subscription-based models.