Products in Stock Soon? In-Stock Head Start Wastes Ad $$$ Amazon FBA

TL;DR

Amazon's 'In Stock Head Start' feature can waste your ad dollars by showing products as available before they're actually purchasable.

Transcript

you've probably never heard of in stock head start this product feature is available through seller central if you want to advertise your products before they're available for purchase and it could be losing you thousands of dollars on amazon my name is steven pope and i'm the founder of my amazon guy in this video i'm going to walk you through wha... Read More

Key Insights

• 👻 The 'In Stock Head Start' feature allows sellers to advertise products before they are physically available for purchase on Amazon.
• 😘 Conversion rates are likely to be lower without the Two-Day Prime badge during the 'In Stock Head Start' period.
• 🫠 To avoid wasting ad dollars, sellers can pause the feature or disable the listing through Seller Central's inventory page.
• 🦡 Disabling the listing or pausing ads may be preferable when launching a new product with no reviews or Prime badge.
• 🫠 It is important to monitor ad budgets and make adjustments when products are out of stock or unavailable for purchase to prevent overspending.
• 💐 Utilizing techniques like lowering campaign budgets temporarily can help remind sellers to adjust budgets once products are back in stock.
• 🫠 In some cases, it may be beneficial to pause ads and allow the 'In Stock Head Start' feature to generate organic sales before resuming advertising.

Questions & Answers

Q: What is the 'In Stock Head Start' feature on Amazon?

The 'In Stock Head Start' feature allows sellers to advertise products that are not yet physically available for purchase on Amazon. It lets customers view the product and place orders in advance.

Q: Why can the 'In Stock Head Start' feature lead to wasted ad dollars?

When customers see a product without the Two-Day Prime badge during the 'In Stock Head Start' period, they may be less likely to complete the purchase. This can result in wasted ad spending and lower conversion rates.

Q: How can sellers turn off the 'In Stock Head Start' feature?

To turn off the feature, go to the provided link, scroll to the bottom of the page, and click on the "Pause" feature option. This will help prevent spending thousands of dollars on ads for products not yet available.

Q: When is the best time to use the 'In Stock Head Start' feature?

The 'In Stock Head Start' feature is most useful when launching a new product. However, it is generally not recommended to advertise a product with zero reviews and no Prime badge, as it may deter potential customers.

Summary & Key Takeaways

• The 'In Stock Head Start' feature allows advertising products that are not yet available for purchase on Amazon.

• This feature can harm conversion rates as customers are less likely to buy without the Two-Day Prime badge.

• To avoid wasting ad dollars, pause the feature or disable the listing through Seller Central's inventory page.