The Agency RE: How to DISRUPT THE REAL ESTATE INDUSTRY

TL;DR

Mauricio Umansky, CEO and founder of The Agency, shares how he started the company and his vision to redefine and change the real estate industry.

Transcript

I'm Mauricio Umansky CEO and founder of the agency and you're watching behind the brand hi I'm Brian Elliot welcome to another edition of behind the branch today I'm here a CEO and founder of the agency's mauricio for mainstream retail welcome to the show thank you Brian thanks for having me on here I usually ask my guests how'd you get this job we... Read More

Key Insights

• 🙈 The traditional real estate model is seen as outdated and focused on numbers, while The Agency aims to be a boutique firm that prioritizes service and collaboration.
• 👨‍💼 The Agency provides more services and operates as an advisory business, changing the experience of buying and selling real estate.
• 🤔 Hiring great people and allowing them to think independently helps The Agency maintain its boutique feel while growing strategically.
• 🧔 Mauricio Umansky believes that being an entrepreneur is a characteristic that one is born with, and successful entrepreneurs are motivated by a desire to disrupt and change an industry.
• 😤 Mauricio's personal journey from privilege to starting over has shaped his motivation to succeed and provide opportunities for his team.
• 🥺 The responsibility of leading a company and caring for the well-being of its employees keeps Mauricio up at night, as does ensuring strategic and intelligent growth of The Agency while maintaining its boutique culture.
• ❓ The Agency utilizes technology, such as a unified CRM system and collaborative communication, to innovate and be more efficient in the real estate industry.

Questions & Answers

Q: What motivated Mauricio Umansky to start The Agency?

Mauricio saw the opportunity to redefine the real estate industry and change the experience for both agents and consumers. He wanted to create a company that provided more services and operated as an advisory business rather than just a real estate brokerage.

Q: How does The Agency differentiate itself from other real estate firms?

The Agency focuses on providing services and being service-oriented, with a goal of changing the experience of buying and selling real estate. They prioritize collaboration among agents and see themselves as real estate advisors rather than just agents.

Q: How does Mauricio Umansky ensure the growth of The Agency while maintaining a boutique feel?

Mauricio believes in hiring great people and allowing them to think on their feet. He wants to grow strategically and smartly, without sacrificing the boutique atmosphere. He values autonomy and encourages his team to be proactive and innovative.

Q: What qualifications does The Agency look for in its agents?

The Agency seeks agents who are the best in their field, knowledgeable, ethical, and service-oriented. Cultural attitude and personality are important factors, and they value agents who prioritize the agency's mission over personal ego.

Summary & Key Takeaways

• Mauricio Umansky founded The Agency 5 years ago to redefine and change the real estate industry by providing more services and a better experience for both agents and consumers.

• The traditional real estate model became outdated and focused more on numbers and growth, and The Agency aims to be a boutique firm that prioritizes service and collaboration.

• The Agency values transparency and collaboration among its agents, offering advisory roles and a shared goal of serving the consumer.