How to Boost FBA Sales After Hitting Target ACOS

TL;DR

Learn how to increase sales on Amazon without hurting your actual ACoS by optimizing campaigns, increasing budgets, and using various advertising tools.

Transcript

have you ever wondered what to do when you have reached to your target acos can i increase my sales without hurting me my actual acos i will tell you what we know so far my name is enrique vasara and i'm the advertising break manager at my amazon guy let's jump in so we have our account and mainly what we need to do like we need to have um we can h... Read More

Key Insights

• 🥺 Increasing the daily budget of profitable campaigns can lead to increased traction and sales.
• 📑 Utilizing Amazon's "budgets" tab can help identify campaigns that are regularly out of budget.
• 👶 Broad and auto campaigns are useful for discovering new keywords and targets.
• 🍸 Creating more campaigns, especially targeting long-tail keywords, can expand sales potential.
• 🌥️ Sponsored display and sponsor brands campaigns can reach a larger market.
• 🥺 Utilizing exact keyword targeting in sponsor brand campaigns can lead to higher conversions.
• ❓ Consistently optimizing and monitoring campaigns is crucial to maintaining profitability.

Questions & Answers

Q: How can I increase my sales without increasing my ACoS?

One way is to increase the daily budget of profitable campaigns, but it is crucial to optimize them first. Identifying and focusing on profitable keywords is key to maintaining a good ACoS while increasing sales.

Q: How can I identify campaigns that are consistently out of budget?

Amazon's advertising console has a "budgets" tab, which provides information about campaign performance. By filtering campaigns with less than 100% average time in budget, you can identify and address those that are consistently out of budget.

Q: What types of campaigns should I use to discover new keywords and targets?

Broad and auto campaigns are useful for discovering new keywords. Broad campaigns provide a broader reach, while auto campaigns suggest new keywords based on customer search terms, helping you expand your sales potential.

Q: How can I create more campaigns to increase sales?

Start by utilizing broad and auto campaigns to target long-tail keywords. Once you have reached your maximum number of keywords, target more broad keywords instead of multiple keywords per targeting. Also, consider using sponsored display and sponsor brands campaigns to reach a larger market.

Summary & Key Takeaways

• Increasing the daily budget of profitable campaigns can help generate more traction and sales, but it is important to ensure that all campaigns are profitable before doing so.

• Amazon's advertising console has a "budgets" tab that allows sellers to track campaign performance and identify campaigns that are consistently out of budget.

• Utilizing different types of campaigns, such as broad and auto campaigns, can help discover new keywords and targets to focus on, leading to increased sales and profitability.