Base Camp 3 Team: Linkdrop

TL;DR

The customer journey for using crypto products is complicated and discourages usage, so our solution is to provide onboarding links with attached rewards to simplify the process.

Transcript

hey we are in job and our goal is to increase the engagement and usage of crypto products and we see right now that there is a huge problem on the market that the customer journey encrypt is completely broken for example if you want to try cryptapp you need to install polyfirst register the coinbase go through kyc wait for a few days buy some ether... Read More

Key Insights

• 🥺 The current customer journey for using crypto products is convoluted, leading to a drop-off in usage.
• 😀 Onboarding links with attached rewards simplify the process and encourage new users to engage with crypto apps.
• 👤 The addition of Apple Wallet and Google Pay support further streamlines the user experience.
• 💰 The potential market for customer acquisition in the crypto industry is estimated to be around six billion dollars in the next five years.
• 🥅 The goal of the company is to become the top customer acquisition platform for crypto native companies.
• 🤐 Traditional brands and IPs are entering the blockchain space, indicating an upcoming influx of mainstream users to the crypto world.
• 👶 The company has successfully facilitated the acquisition of over 8,000 new users for prominent industry names like Coinbase and Binance.

Questions & Answers

Q: What is the main problem with the current customer journey in using crypto products?

The complex process, involving multiple apps, registrations, and transfers, leads to a high drop-off rate and discourages usage of crypto products.

Q: How does the solution of onboarding links with attached rewards simplify the customer journey?

By providing onboarding links, users can directly access and use crypto products without the need for a wallet or prior knowledge. The attached rewards incentivize new users to explore the offerings.

Q: What additional feature will be added in the next version?

The next version will include support for Apple Wallet and Google Pay, enabling users to store tokens with just one click, making it even more convenient for them to engage with crypto apps.

Q: How have companies effectively used this solution to acquire new users?

Companies have utilized SMS, email, and social channels to distribute claimable links with digital rewards, resulting in successful user acquisition campaigns. One example saw 1000 new users acquired in just two days.

Summary & Key Takeaways

• The current customer journey for using crypto products involves multiple steps, from installing apps to registering and going through KYC, resulting in a high drop-off rate.

• The solution offered is onboarding links with digital rewards, eliminating the need for a wallet or prior knowledge to use crypto apps.

• The upcoming version will add support for Apple Wallet and Google Pay, making it even easier for users to store tokens.