YouTube Employee Reveals How to Grow Your Channel

TL;DR

A YouTube expert discusses the YouTube algorithm, creating multi-format channels, and strategies for getting shorts viewers to watch long-form videos.

Transcript

is there a set formula for the YouTube algorithm should I start a separate channel for shorts should I start a separate channel for my video podcast or should I keep it all on the same channel the ideal length is as short as possible but no shorter as long as you need for the story but no longer so how can a Creator get their shorts viewers to watc... Read More

Key Insights

• 🫵 The YouTube algorithm serves the viewers and prioritizes videos based on audience behavior and preferences.
• 🎮 Creators have the option to have shorts, video podcasts, and regular videos on the same channel if their audience enjoys all formats.
• 💪 Videos and podcasts can benefit from having a visual component, as it creates a stronger connection with the audience.
• 😫 There is no set formula for the YouTube algorithm, and creators should focus on understanding their audience and creating engaging content.
• 💁 The success of shorts in promoting long-form videos depends on the audience's preferences and interests.
• 🎮 Video length should be tailored to the story and should avoid unnecessary padding.
• 👶 The YouTube community tab can help creators connect with their audience and potentially gain new subscribers.

Questions & Answers

Q: Is there a set formula for the YouTube algorithm?

The YouTube algorithm is focused on understanding audience behavior, and creators should think about their audience rather than the algorithm.

Q: Should creators start a separate channel for shorts or podcasts?

It depends on the audience. If the same audience enjoys both shorts and long-form videos, they can be on the same channel. But if the content is too different, separate channels may be better.

Q: How can creators get their shorts viewers to watch long-form videos?

It's important to consider that not all shorts viewers are interested in long-form videos. Creators should focus on engaging with their shorts audience while also creating content that appeals to both formats.

Q: What is the ideal video length?

The ideal length is as short as possible while still effectively conveying the story. Viewers have limited attention spans, so creators should avoid unnecessary padding.

Summary & Key Takeaways

• The YouTube algorithm focuses on understanding audience behavior to determine which videos to recommend.

• Creators can choose to have shorts, video podcasts, and regular videos on the same channel based on their audience's preferences.

• The ideal video length is as short as possible while still telling the story effectively.

• Shorts can be used to engage with a younger audience, but not all shorts viewers will transition to long-form videos.