Periscope embraces professional streaming with Producer

TL;DR

Periscope has launched Periscope Producer, allowing users to stream live content from sources other than mobile devices.

Transcript

hey everybody I'm Josh KY and I'm here with the CEO and founder of periscope Kavon so you guys are releasing Periscope producer today tell us why did you guys want to build this well when we started Periscope about a year and a half ago the only way you could broadcast was from a mobile device on iOS or Android and we're still super stoked about th... Read More

Key Insights

• 🧡 Periscope Producer expands the capabilities of Periscope by enabling live streaming from non-mobile devices, broadening the range of content that can be shared.
• 👤 Users can now stream conferences, events, and other types of professionally produced content with multiple camera inputs.
• 👾 The introduction of Periscope Producer aligns with Twitter's strategy to combine premium content, like sports games and debates, with user-generated content on their platform.
• 🤗 Periscope Producer opens the door for live VR and AR broadcasts, allowing users to share immersive experiences with their audience.
• 👻 The integration of Periscope with Twitter allows for a seamless viewing experience, where users can engage with live broadcasts and related tweets simultaneously.
• 👤 The ability to stream premium, highly produced content enhances the overall Periscope and Twitter user experience, attracting more users to the platform.
• 🫒 Periscope Producer empowers individuals and brands to have their own TV stations, democratizing live broadcasting and giving everyone the opportunity to share their unique content.

Questions & Answers

Q: How does Periscope Producer work?

To use Periscope Producer, users need to go to their profile settings in Periscope, access the Advanced sources section, and create a new streaming source. They can then stream from any device and preview the stream on their phone.

Q: What types of content can be streamed with Periscope Producer?

Periscope Producer allows for a wide range of content, from conferences and events with multiple camera inputs to more professionally produced content. Brands like Louis Vuitton have used it to broadcast fashion shows, and power users can create higher-quality content than what can be captured on a mobile device.

Q: Can virtual reality (VR) and augmented reality (AR) content be streamed with Periscope Producer?

Yes, Periscope Producer supports live VR broadcasts. Users can stream their VR experiences, allowing viewers on Periscope and Twitter to watch them in a VR setting.

Q: How does Periscope Producer fit into Twitter's video strategy?

Twitter aims to bring the first screen and the second screen together. Periscope Producer supports the streaming of premium content, such as NFL games and debates, while also empowering users to easily share their own live broadcasts.

Summary & Key Takeaways

• Periscope originally only allowed live broadcasting from mobile devices, but now with Periscope Producer, users can stream live content from non-mobile devices.

• Periscope Producer offers a variety of content possibilities, including conferences, events with multiple camera inputs, and more professionally produced content.

• The introduction of Periscope Producer aligns with Twitter's strategy to merge the first screen and the second screen, combining premium content like sports games and debates with user-generated content.