Treat Employees Better than Your Customers! Amazon FBA Weekly Q&A - Ask Steven Pope ANY Question

TL;DR

Get expert advice and insights on Amazon selling in this Friday Q&A session with Stephen Pope, founder of My Amazon Guy.

Transcript

so so foreign what uh uh two so so so hey so so so so so uh happy friday my name is stephen pope i'm the founder of my amazon guy in our weekly session here you guys can come in and ask me literally any amazon question and i will do my best to answer it or i'll go to the community and say help me out couple of things before i start taking questio Read More

Key Insights

• 🫠 Reading books like "Traction" and "Rocket Fuel" can offer valuable insights for building systems and finding an integrator for your company.
• 🪡 Unique products require demand generation strategies to convince consumers they need them.
• 😉 Pricing should be based on market demand and value, rather than trying to win on price.
• 👋 PPC CTR on Amazon is different from other platforms, and a 0.42 CTR is considered good.
• 🥳 A professional third-party can help optimize and manage your PPC campaigns.
• 🔨 Vendor Central clients can follow the same SEO playbook, even without all the tools available.
• 🤨 Raising prices can be a strategic move in the current economy, as inflation and supply chain challenges impact costs.
• 💨 Filing copyright reports and removing negative reviews are possible ways to protect your brand on Amazon.
• 🚥 Amazon's brand incentive program offers bonuses for sellers bringing external traffic to the platform.
• 🥳 Varying sales velocities are normal on Amazon, and the best day for sales is typically Monday.
• 🥹 The current supply chain challenges may require sellers to hold more stock and plan ahead.
• ❓ Seller associations could provide a platform for advocacy and lobbying efforts on behalf of Amazon sellers.
• 🍉 Hijacking, where a seller creates a fake version of your product and piggybacks on your listing, is a violation of terms and should be reported to Amazon.

Questions & Answers

Q: How long does it take for Amazon to re-index an old listing after updating keywords and description info?

Amazon usually re-indexes within 48 hours, with indexing occurring faster for bigger changes.

Q: What is the strategy for listing a unique product on Amazon and how should it be priced and optimized for SEO?

Selling a unique product requires a demand generation strategy where you must convince consumers they need it. Use videos and compelling content to emphasize why they should buy your product. Pricing should be based on market demand and value.

Q: I discovered a competitor selling the same product as mine for a lower price. What should my pricing strategy be?

Trying to win on price is not sustainable in the long run. Instead, focus on building a community and improving your value proposition to differentiate from the competition. Consider raising your price and providing additional benefits to justify it.

Q: Is a PPC click-through rate (CTR) of 0.42 good or does it indicate the need to fix the main image?

A CTR of 0.42 is actually good on Amazon, as the platform has limited ad real estate. You are paying for clicks, so the lower CTR is not a big deal as long as your conversion rate is good.

Summary & Key Takeaways

• Stephen Pope shares his current reading list and recommends the book "Traction" for building systems in your company.

• He discusses strategies for listing a unique product on Amazon and pricing it right for success.

• Stephen shares his experience with reading the book "Rocket Fuel" and his search for an integrator to help run his company.

• He answers questions about updating keywords, pricing strategies, PPC click-through rates, SEO plans for Vendor Central clients, and more.