Search Engine Optimization 2017 - 13 Things You Need To Know! John Lincoln, Ignite Visibility

TL;DR

Explore key SEO strategies for improved online visibility in 2017.

Transcript

hi everybody I'm John Lincoln with Ignite visibility and today I'm going to give you my top things for SEO in 2017 are you ready let's jump into it okay so my first item is amp accelerated mobile pages so if you haven't installed amp on your website yet it's really easy in some cases it makes it so that you show up at the top of the Google Carousel... Read More

Key Insights

• AMP (Accelerated Mobile Pages) is crucial for improving website visibility on Google, especially for news and blog sections. Implementing AMP can enhance rankings and increase traffic.
• Focus on acquiring high-quality backlinks from authoritative sites, rather than low or medium-quality links, to improve search engine rankings.
• Artificial Intelligence is influencing how search engines evaluate content. Prioritize creating engaging, high-quality content that meets user needs and improves click-through rates.
• Home devices are increasingly important for SEO. Understanding the data feeds that power these devices can help businesses optimize for voice search and home device rankings.
• Social media presence is vital for SEO success. High engagement and shares can significantly boost page rankings, making social platforms a key channel for traffic.
• Transitioning to HTTPS is essential for maintaining search rankings and avoiding penalties, especially for sites that collect user information.
• Amazon has become a dominant product search engine. Optimizing product listings, images, and reviews on Amazon can enhance visibility and sales.
• Voice search is growing rapidly. Creating content that answers common user questions can help capture this expanding search segment.

Questions & Answers

Q: What is the significance of AMP in SEO?

AMP, or Accelerated Mobile Pages, plays a significant role in SEO by enhancing the visibility of web pages on Google, particularly for news and blogs. It allows pages to load faster on mobile devices, improving user experience and increasing the likelihood of appearing at the top of search results, thereby driving more traffic.

Q: How does artificial intelligence impact SEO?

Artificial intelligence impacts SEO by changing how search engines evaluate and rank content. It emphasizes the importance of user interaction with content, requiring websites to focus on creating high-quality, engaging material that meets user needs. This shift demands ongoing content optimization to maintain high click-through rates and favorable search rankings.

Q: Why is social media important for SEO?

Social media is crucial for SEO as it can significantly influence search rankings. Pages with high levels of engagement and shares often see improved visibility in search results. This correlation makes social media platforms an essential channel for driving traffic and enhancing a website's online presence.

Q: What role does HTTPS play in search rankings?

HTTPS is vital for maintaining search rankings as it provides a secure browsing experience, which search engines prioritize. Sites that collect user data and do not use HTTPS risk penalties and lower rankings. Transitioning to HTTPS is crucial for protecting user information and ensuring favorable search visibility.

Q: How has Amazon influenced product search optimization?

Amazon has become the largest product search engine, necessitating businesses to optimize their product listings for better visibility and sales. This involves enhancing product descriptions, images, and reviews to improve search rankings within Amazon, which can significantly impact a business's online sales and presence.

Q: What is the impact of voice search on SEO?

Voice search is rapidly growing, accounting for a significant portion of online searches. To optimize for voice search, businesses need to create content that answers common user questions and is easily accessible. This approach can help capture a larger audience and improve search visibility in this expanding segment.

Q: What are the benefits of optimizing for home devices?

Optimizing for home devices can enhance a business's visibility as these devices become more prevalent. Understanding the data feeds that power them allows businesses to rank within these platforms, providing users with relevant information and improving the chances of reaching a wider audience through voice-activated searches.

Q: Why is international SEO important?

International SEO is important for reaching broader audiences and capturing untapped markets. By translating websites into different languages and optimizing for various countries' search engines, businesses can significantly increase their traffic and global presence, as evidenced by the example of a client expanding into 27 countries and seeing a substantial traffic increase.

Summary & Key Takeaways

• In 2017, SEO focuses on several key areas including AMP, AI, and quality backlinks. Implementing AMP can boost visibility, while AI demands high-quality content that meets user needs. Prioritize quality over quantity in link building to improve search rankings.

• Social media engagement is increasingly impacting SEO. Pages with high shares can see improved rankings. Additionally, transitioning to HTTPS is crucial to avoid penalties and maintain search visibility, especially for sites collecting user data.

• Voice search and home devices are reshaping SEO strategies. Optimizing content for voice search can capture a growing audience. Amazon's dominance in product searches requires businesses to optimize listings for better visibility and sales.