[500 STARTUPS DEMO DAY 2016] BATCH 15, Barn and Willow

TL;DR

B and Willow is a successful startup revolutionizing the window draperies and blinds market by providing a convenient and affordable way to purchase high-quality custom window treatments through their user-friendly mobile app.

Transcript

three months of your time and $155,000 towards buying window draperies and blinds can you believe it not anymore hi I'm tresa founder and CEO of B and Willow and we are the easiest way for you to buy window draperies blinds and shades we doing $440,000 in monthly Revenue growing at over 30% month over month for the last 6 months with a gross margin... Read More

Key Insights

• 🙈 B and Willow has experienced significant growth by providing a simplified and affordable solution to purchasing window draperies and blinds.
• 👻 Their ownership of the supply chain allows them to offer premium-quality products at a fraction of the usual price.
• 😀 The convenience of their mobile app eliminates measurement errors and helps users select the perfect window treatments.
• ⚾ B and Willow's innovative approach and expertise in textiles have gained them a loyal customer base of homeowners and interior designers.

Questions & Answers

Q: How has B and Willow achieved such impressive growth in a short period of time?

B and Willow's success can be attributed to their convenient mobile app, which simplifies the buying process by eliminating measurement errors and allowing users to easily visualize and select the best window treatments. Additionally, their ownership of the entire supply chain allows them to offer high-quality products at a significantly lower price.

Q: What makes B and Willow different from other window treatment options?

Unlike other options in the market, B and Willow provides a frictionless experience, personalized selection, and quick delivery. Their algorithm eliminates measurement errors, and their mobile app allows users to visualize different options. Moreover, their ownership of the supply chain enables them to offer superior quality window treatments at a fraction of the price.

Q: Why do homeowners and interior designers love B and Willow?

Homeowners and interior designers appreciate B and Willow's affordable prices, premium quality, and quick delivery. With an average order value of $900 and a repeat rate of 30%, B and Willow has gained a loyal customer base. Their innovative approach to the buying experience and expertise in textiles also adds to their appeal.

Q: How does B and Willow leverage technology to improve the window draperies market?

B and Willow's mobile app uses innovative technology to simplify the selection process. By asking a few simple questions, the app eliminates the hassle of measuring windows. Users can also visualize different window treatment options in real-time, allowing them to make informed decisions. Additionally, B and Willow's technology ensures that custom stitched window treatments are shipped within 7 days.

Summary & Key Takeaways

• B and Willow has achieved remarkable success with monthly revenues of $440,000, 30% month-over-month growth, and a 50% gross margin.

• The company's founder, Tresa, uses her family's 25-year textile manufacturing experience to offer premium-quality window treatments at one-third of the usual price.

• B and Willow's technology eliminates measurement hassles and helps users select the perfect window treatments through their mobile app, all while ensuring delivery within 7 days.