Why Are Amazon Global Reviews No Longer Combining?

TL;DR

Amazon has stopped combining global reviews across different marketplaces like the US and Canada due to a potential policy change aimed at combating black hat operations. Sellers can protect themselves by obtaining brand registry in all relevant countries, particularly Canada and the UK, and should regularly review their listings in other markets to monitor for any issues.

Transcript

hello amazon sellers it looks like we have an update on global reviews no longer combining my name is stephen pope i'm the founder of my amazon guy if you go on the seller forums right now you can see one of the most talked about subjects is reviews have stopped sharing across marketplaces that is the united states reviews no longer combining with ... Read More

Key Insights

• 🌐 Amazon has made changes to its review policy, resulting in the permanent separation of global reviews across different marketplaces.
• 🤠 The change may be related to cracking down on black hat operations and preventing reviews manipulation by bad-acting sellers in other countries.
• 🎮 Obtaining brand registry in relevant countries, such as Canada and the UK, can provide sellers with more control over their listings and protect them from review manipulation.
• 💁 Sellers should review their listings in other marketplaces, as reviews may no longer combine and there may be instances of hijackers or manipulation of product information.

Questions & Answers

Q: Why are global reviews no longer combining on Amazon?

It seems that there has been a systemic change in Amazon's review policy, which has resulted in the permanent separation of global reviews across marketplaces.

Q: Could the change be related to cracking down on black hat operations?

It is possible that Amazon's decision to stop combining global reviews is aimed at preventing scammers from using reviews in other countries to harm competitors in the US market.

Q: How can sellers protect themselves from reviews manipulation in other countries?

Obtaining brand registry in relevant countries and listing products there can help sellers establish themselves as the first seller of record, reducing the chances of review manipulation by bad-acting sellers.

Q: Are global reviews still visible, even if they are not counted in the overall rating?

Yes, you can still see individual global reviews by scrolling down on the product listing, but the overall global rating only reflects the reviews from a single marketplace, usually the one you are located in.

Summary & Key Takeaways

• Global reviews on Amazon are no longer combining across different marketplaces, such as the United States, Canada, and Europe.

• In the past, reviews did not combine when there were differences in UPC codes between marketplaces, but the current change appears to be more systemic.

• Obtaining brand registry in all relevant countries, especially Canada and the UK, can help protect sellers and maintain control over their listings.