Platinum Keywords and When To Use Them: Steven Pope Amazon FBA Weekly Q&A

TL;DR

In this comprehensive analysis, Stephen Pope, founder of My Amazon Guy, answers various questions about Amazon selling, covering topics such as brand registry transfer, platinum keywords, launching products, dealing with competitor tampering, and more.

Transcript

so so what what what two oh so so so so so so so me hello and welcome to the friday my amazon guy ask me any question about selling on amazon my name is stephen pope and i'm the founder of my amazon guy it's my pleasure to answer your questions i am a little bit under the weather today uh so if you want to get your question answered today please co... Read More

Key Insights

• 👶 Transferring brand registry can be complicated and time-consuming, so it is often better to remove the brand and enroll the new owner separately.
• 🥹 Platinum keywords do not hold any value on Amazon and should be ignored.
• ☠️ A+ content is crucial for product launches as it impacts indexing, keyword rankings, and conversion rates.
• 🤖 Competitor tampering is often caused by Amazon bots, and it can be addressed through brand registry tickets and counterfeit reports.

Questions & Answers

Q: What is the best way to transfer brand registry on Amazon?

It is often more effective to remove the brand registry and enroll the new owner separately. However, make sure to back up A+ content as it may have issues during the transfer.

Q: Do platinum keywords have any value on Amazon?

No, platinum keywords don't exist and hold no value. They are a remnant of old UI features and should be ignored.

Q: How important is A+ content for product launches on Amazon?

A+ content is vital for successful product launches as it helps with indexing, keyword rankings, and conversion rates. It significantly influences the success of a launch.

Q: How can I deal with tampering from competitors?

Competitor tampering is often caused by Amazon bots. You can remove unauthorized sellers through brand registry tickets and file counterfeit reports. Persistence and proper documentation are key to resolving these issues.

Summary & Key Takeaways

• Brand Registry Transfer: Transferring brand registry can be complicated and time-consuming, so it's often better to remove the brand and enroll the new owner separately. However, there may be issues with A+ content during the process.

• Platinum Keywords: Platinum Keywords do not exist on Amazon; it is just a historical UI feature that holds no value for sellers.

• Launching Products: A+ content has a significant impact on product launches, and it is essential for indexing and keyword rankings. It helps improve conversion rates and drives sales.

• Dealing with Competitor Tampering: Competitor tampering can be frustrating, but it is often caused by Amazon bots and automatic category changes. File a brand registry ticket and report any violations to tackle the issue.