Why You Need To Start a Video Podcast on YouTube

TL;DR

YouTube has introduced new podcast functionality, including a dedicated podcast page and discoverability options, and plans to distribute video podcasts as audio on YouTube Music, potentially challenging Spotify and Apple iTunes.

Transcript

a lot of news just dropped like there's a lot of teeth that we got to talk about so it's not too late is what you're saying it's definitely not too late in fact on YouTube I would say it's early because of a few things that are happening um yes at YouTube specifically so last year they hired a dedicated uh podcast somebody from another company to l... Read More

Key Insights

• 👾 YouTube has made significant investments in the podcasting space, including hiring a podcast specialist and securing partnerships with shows.
• 🎙️ The introduction of a dedicated podcast page on youtube.com provides a platform for podcast creators to showcase their shows.
• 👻 Optimizing content on YouTube for podcasts allows creators to access new discoverability options and traffic sources.
• 🧘 YouTube's distribution of video podcasts as audio on YouTube Music positions it as a competitor to Spotify and Apple iTunes.
• 📻 Ads may be introduced by YouTube and Google on podcasts, offering potential monetization opportunities for creators.
• 🎙️ Established brands like Google and Spotify are competing to gain market share in the podcasting industry.
• 👀 YouTube's podcast features and opportunities should not be overlooked by creators looking to expand their reach.

Questions & Answers

Q: How has YouTube expanded its support for podcasts?

YouTube has hired a podcast specialist, invested in podcast shows, and created a dedicated podcast page on youtube.com.

Q: What features does YouTube's podcast functionality offer?

YouTube's podcast functionality allows users to upload podcasts with optimized show art and attribute YouTube playlists as podcasts.

Q: Will YouTube introduce new ways to discover podcasts?

Yes, YouTube plans to introduce a podcast badge and new traffic sources for better podcast discoverability on the platform.

Q: How does YouTube plan to compete with Spotify and Apple iTunes?

YouTube plans to distribute video podcasts as audio on YouTube Music, aiming to challenge Spotify and Apple iTunes in the music and podcast ecosystem.

Summary & Key Takeaways

• YouTube has hired a podcast specialist, invested in podcast shows, and launched a dedicated podcast page on youtube.com.

• The new podcast functionality allows users to upload podcasts with optimized square images and set playlists as podcasts.

• YouTube plans to introduce a podcast badge, new traffic sources for podcast discoverability, and the distribution of video podcasts as audio on YouTube Music.