How to Negate bad Search Terms on Amazon PPC Advertising to Improve ACOS

TL;DR

Negative keywords allow sellers to exclude specific search terms from their advertising campaigns, preventing wasted ad spend and maximizing budget allocation.

Transcript

what are negative keywords and how do you negate keywords within seller central my name is stephen pope i'm the founder of my amazon guy and i'll answer this question in this video first of all negative keywords are a way for you to decide not to target a word the reason why this would matter is because if you're using a broad match or a phrase mat... Read More

Key Insights

• 🫠 Negative keywords help optimize advertising spend and prevent ad wastage.
• ✋ Analyzing data from high ACoS campaigns can reveal keywords that need to be negated.
• 🗯️ Choosing the right negative keywords can improve targeting and increase the chances of conversions.
• ⚾ Sellers should regularly review and update their negative keywords based on data analysis.
• 🚗 Adding negative keywords is particularly crucial for broad match and auto campaigns.
• 🫠 Preventing ads from showing up for irrelevant searches saves money and improves campaign performance.
• 🫠 Hiring an expert for ad management is recommended for sellers with larger ad budgets.

Questions & Answers

Q: What are negative keywords and why are they important for advertising campaigns on Amazon?

Negative keywords are search terms that sellers can exclude from their campaigns to prevent their ads from showing up for irrelevant searches. They are important because they help optimize advertising spend and increase the chances of targeting the right customers.

Q: How can sellers identify which negative keywords to add to their campaigns?

Sellers can analyze the data from high ACoS campaigns and review the search terms used by consumers to find their products. Looking for keywords that generate little to no conversions or are irrelevant to the product can help identify negative keyword candidates.

Q: Should negative keywords be added to all types of Amazon advertising campaigns?

Negative keywords should be added to broad match, phrase match, and auto campaigns. While exact match campaigns may not require negative keywords, it is still recommended to add them to phrase match campaigns to ensure better targeting.

Q: How can sellers add negative keywords within Seller Central?

To add negative keywords, go to the negative targeting tab in Seller Central, then click on negative keywords. Enter the keywords you want to negate, using a phrase match unless you specifically want to target the exact phrase.

Summary & Key Takeaways

• Negative keywords give sellers the ability to choose which search terms they do not want to target in their campaigns.

• Analyzing the data from high ACoS campaigns helps identify keywords that need to be negated.

• Adding negative keywords can prevent wasted ad spend and ensure budget is used in more effective advertising locations.