How Do Customers Find Your Brand on Amazon? [NEW] Search Query Performance

TL;DR

Amazon introduces a new beta feature called Search Query Performance, allowing brands to analyze customer searches, impressions, clicks, ads, purchases, and brand share for specific keywords.

Transcript

amazon continues to delight and shows us another report inside of seller central this one is in beta not everybody has access to it i'm going to show you all about it and tell you how do customers find your brand my name is stephen pope and i'm the founder of my amazon guy this is called the search query performance and i'm going to show you how th... Read More

Key Insights

• 🫠 The Search Query Performance feature provides valuable data on customer searches, impressions, clicks, ads, purchases, and brand share.
• 🫠 Brands can use this data to identify their market dominance, improve their keyword targeting, and optimize their listings and ads.
• 🪛 Understanding customer behavior and preferences can help brands make data-driven decisions and improve their overall Amazon strategy.
• 👻 The feature offers insights into the effectiveness of specific keywords, allowing brands to refine their product offerings and target the right audience.
• 💁 The data provided by this feature is groundbreaking and provides brands with unprecedented transparency and actionable information.
• 👨‍🔬 Analyzing the search query performance can help brands uncover untapped market opportunities and make informed decisions to increase their sales and brand visibility.
• 👶 Brands can leverage the Search Query Performance data to identify new trends and understand their customers' needs, enabling them to develop more targeted marketing campaigns.

Questions & Answers

Q: What is the purpose of the Search Query Performance feature in Amazon Seller Central?

The Search Query Performance feature enables brands to analyze customer searches, impressions, clicks, ads, and purchases related to their products, offering valuable insights for optimizing their Amazon presence.

Q: How does the brand share metric help brands understand their market dominance?

Brand share shows the percentage of purchases made from a brand's catalog compared to the total count for a specific keyword. It allows brands to determine their performance in terms of conversions and market presence.

Q: What information does the Search Query Performance feature provide about customer behavior?

The feature provides data on search volume, impressions, clicks, card ads, and purchases for each query, allowing brands to analyze customer behavior and identify trends in search patterns.

Q: How can brands use the Search Query Performance feature to improve their Amazon strategy?

Brands can use the data from the feature to identify keywords with high search volumes, low competition, and high conversions. This information can help them optimize their product listings, advertising campaigns, and overall Amazon strategy.

Summary & Key Takeaways

• The Search Query Performance feature in Amazon Seller Central helps brands understand how customers find their products through search queries and provides data on brand share, impressions, clicks, and purchases.

• The feature offers insights into the performance of individual keywords, allowing brands to identify their market dominance and areas for improvement.

• Brands can analyze data on search volume, brand share, and conversions to better understand their customers and make data-driven decisions.